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One Step Beyond: Consumer.Innovation.Technology
April 14, 2021 @ 16:00 - 17:30
The One Step Beyond initiative, introduced last year in a joint partnership between The Buyer and Sophie Jump, is back. Its aim is to give the drinks, retail and hospitality sectors insights into the latest trends in technology and innovation and how they impact on consumer behaviour and expectations.
The Zoom session will cover macro trends affecting the drinks industry, the Golden Age of wine online and how to engage with the data-empowered, digital savvy ‘phygital’ individual.
Keynote speakers are:
- Alex Ririe, Director, The Collaborators
- Paul Mabray, Chief Executive, Pix
- Michael Becker, Chief Executive, Identity Praxis
Interview with:
- Lucy Auld, Freixenet Copestick
- Kevin Shaw, Chief Executive, Stranger & Stranger
Agenda
| 16.00 | Welcome and introduction |
| 16.05 | Alex Ririe, The Collaborators, a strategic branding and design agency: ‘The 3 key macro-trends impacting the drinks industry and how businesses are adapting to these challenges’ |
| 16.20 | Paul Mabray, Pix, new wine search platform: ‘2021: The Golden Age of Wine Online’ |
| 16.35 | Michael Becker, Identity Praxis, personal information management expert: ‘The Phygital Economy – factors reshaping today’s marketplace and how to engage and serve the future personal data empowered, digital savvy, ‘phygital’ individual’. |
| 17.00 | Interview with Kevin Shaw, Stranger and Stranger and Lucy Auld, Freixenet Copestick |
| 17.15 | Open Panel with Q and A |
