WSTA Logo

WSTA Team


Meet the WSTA team...


Miles Beale

Miles Beale

Chief Executive

Miles has overall responsibility for the activities and management of the WSTA, including advice, member services, public affairs, and media relations. His role includes building and leading, in conjunction with the Executive Board, the development of the WSTA’s strategy and priorities on behalf of WSTA members.

Email: [email protected]
Telephone: 02070893878


Simon Stannard

Simon Stannard

European & International Affairs Director

An experienced EU negotiator, Simon joined the WSTA in September 2013.  With responsibility for European and  International Affairs he leads the WSTA’s work responding to Brexit.  He is involved with a number of WSTA Committees and Working Groups including the Exiting the EU Working Group, English Wine Committee, Wine Importers Panel and Distance Selling Panel.  Simon also represents the WSTA at meetings of the industry in Europe and internationally, and is Chairman of the European Federation of Wine and Spirit Importers and Distributors.

Email: [email protected]
Telephone: 0207 089 3855


David Richardson

David Richardson

Regulatory & Commercial Affairs Director

David joined the WSTA in March 2014, after a career prosecuting for HM Customs and Excise, advising on law enforcement policy and working in other regulatory areas. He leads the WSTA’s work on business resilience, responding to fraud, liaising with law enforcement agencies and brand protection teams.  He sits on the Joint Alcohol and Tobacco Consultative Group and the Joint Customs Consultative Committee. He advises on compliance, particularly the HMRC's extensive change programme and due diligence requirements. David supports the Logistics Group and the Brexit-focused Customs, Logistics and Movements Group.

Email: [email protected]
Telephone: 020 7089 3852


Kelly Moss

Kelly Moss

Compliance Manager

Kelly is responsible for compliance and food regulatory matters at the WSTA and for advising members in these areas. She is a qualified Trading Standards Officer and prior to joining the WSTA she was an independent food labelling consultant. She is lead contact for the WSTA’s Primary Authority partnership with Salford City Council and manages compliance with the General Data Protection Regulation. She can also advise members on labelling issues, license to operate queries and other food & drink compliance matters.

Email: [email protected]


Jennifer Turner

Jennifer Turner

Head of Technical Policy

As Head of Technical Policy to the WSTA, Jennifer works on both Wine and Spirits issues. Her role includes providing secretariat support to the Joint Technical Committee. Jennifer’s background is as an Analytical Biochemist (she has a PhD looking at the health benefits of red wine), and she worked for a number of years at the Food Standards Agency in both their Food Standards and Nutrition teams.

Email: [email protected]
Telephone: 020 7089 3877


Lucy Panton

Lucy Panton

Director of Communication

Lucy joined the WSTA in July 2015 and brings with her over 18 years’ experience working as a journalist in the local and national media. She leads on all WSTA communications and her role includes media relations, corporate communications, and campaigning.

Email: [email protected]
Telephone: 02070893875


Freddie Hodgson

Freddie Hodgson

Parliamentary Affairs Manager

Freddie is responsible for WSTA Parliamentary Affairs and devolved assemblies. His current role includes managing engagement with UK parliamentarians and raising awareness of the industry, acting as secretariat for the All-Party Parliamentary Wine & Spirits Group, monitoring parliamentary activity, and keeping WSTA members informed and involved.

Email: [email protected]
Telephone: 020 7089 3862


Rob Ivory

Rob Ivory

Head of External Trade

Rob is responsible for managing our work on international trade and responsibility policy, for running our International Trade Working Group and for our interactions with institutions such as the WTO and WHO, and related work through UK Government departments such as DIT, Defra and the Department of Health. He leads WSTA interactions at European level on SpiritsEUROPE’s ‘External Trade’ and ‘Alcohol and Society’ committees. Rob provides the secretariat to the WSTA Spirits Committee and runs our Export Promotion Working Group.

Email: [email protected]
Telephone: 02070893819


Rebekah Kendrick

Rebekah Kendrick

Head of Brexit and EU Affairs

Rebekah joined the WSTA in 2015 and is responsible for WSTA Brexit activity, with previous experience working in Westminster and on drinks industry campaigns. Previously Parliamentary Affairs Manager at the WSTA, her current role is focussed around Brexit policy and engaging with Government and Parliament to help secure the best possible deal for the wine and spirits industry when the UK leaves the European Union. Rebekah also manages the Association’s English wine activity, including the WSTA English Wine Group.

Email: [email protected]
Telephone: 02070893881


Tom Pratt

Tom Pratt

Communication Manager

Tom joined the WSTA from the British Beer & Pub Association where he was Campaigns & Communications Officer. Prior to this Tom spent time with Drinkaware in their Business Development team, and at McMullen’s Brewery in Hertfordshire. Tom works closely with the Director of Communication, across both internal and external communications; liaising with WSTA members, the WSTA team and Board, and as first point of contact for media enquiries.

Email: [email protected]
Telephone: 020 7089 3874


Gemma Keyes

Gemma Keyes

Head of Operations

Gemma heads up the operations team and is responsible for the management and delivery of all business operational support services, including finance, HR, procurement and business planning. Gemma is also Company Secretary, involved in the WSTA Audit Committee and coordinates the Executive Board.

Email: [email protected]
Telephone: 020 7089 3883


Jessica Norman

Jessica Norman

Head of Membership & Events

Jessica is responsible for all internal and external WSTA events and the day-to-day operations of the WSTA. Her role includes liaising and coordinating suppliers, inhouse design, inventory, and IT.

Email: [email protected]
Telephone: 020 7089 3884


Samantha Creer

Samantha Creer

Executive Assistant & Office Manager

Samantha provides PA support to the Chief Executive and is responsible for office management. Her role also includes managing the WSTA website and Trade Diary, and she is responsible for updating the WSTA database. She provides support to the team and assists with WSTA events. 

Email: [email protected]
Telephone: 020 7089 3872


Twitter @wstauk

The WSTA #NoToNoDeal Campaign calls on politicians to deliver a Brexit deal with fricitonless trade, sufficient lab… https://t.co/q5xs62zUrf


WSTA tells UK govt ‘Don’t Bottle It’ over Brexit. The UK is at the heart of the global wine & spirits trade and tha… https://t.co/I83QB1FXQs


RT @InsideMediaPR: Well done @wstauk and @WSTA_Miles for launching #NoToNoDeal to avert so great a threat. The UK is at the heart of the g…

Connect with us