Sensible Drinking Messages

UK health labelling (sensible drinking messages)

As part of a Public Health Responsibility Deal with the Government in March 2011, the UK alcohol industry has pledged to implement a health labelling scheme to better inform consumers about responsible drinking.

The following documents are provided to assist businesses wishing to implement health labelling (sensible drinking guidelines, pregnancy warning, information on units,…). You will find below a design guide, as well as links to high resolution design elements.

Additional graphic elements (the following files are jpegs or gifs):

Please note that you will need to contact Drinkaware directly regarding the use of their logo which requires a licence. 

To apply for a licence please email: [email protected]
More information is available at:  

Want to know more? Ask Simon Stannard
Simon Stannard

Simon Stannard - European & International Affairs Director

An experienced EU negotiator, Simon joined the WSTA in September 2013.  With responsibility for European and  International Affairs he leads the WSTA’s work responding to Brexit.  He is involved with a number of WSTA Committees and Working Groups including the Exiting the EU Working Group, English Wine Committee, Wine Importers Panel and Distance Selling Panel.  Simon also represents the WSTA at meetings of the industry in Europe and internationally, and is Chairman of the European Federation of Wine and Spirit Importers and Distributors.

Email: [email protected]
Telephone: 0207 089 3855