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Mother’s Day gin sales expected to soar following a record breaking Christmas

The Wine and Spirit Trade Association’s latest market report shows sales of gin in the UK hit a record high at Christmas and Mother’s Day is expected to see sales continue to soar.


Over 16 million bottles of gin, worth £413 million, were sold in the 12 weeks to the end of December. This an extra three and a half million bottles bought, up 28% in volume compared to 2016’s festive season, worth an extra £104 million.


The rapid growth in UK distilleries and the increasing number of gin brands which hit the market last year has helped 2017 break all previous records in both volume and value sales.
Britain’s love for the juniper based spirit made gin a popular gift this Christmas along with a wide range of gin themed gifts, including gin baubles, gin advent calendars and gin glass wear.


The WSTA’s latest Market Report, published tomorrow (Monday) shows that in the whole of 2017 over 51 million bottles of gin, worth almost £1.4 billion, were sold in the UK, up 27% in volume, the equivalent of over nine and a half million more bottles than in 2016.


This is the equivalent of every adult in the UK buying a bottle of gin in 2017.


Across the board sales of gin in our supermarkets and shops, pubs, bars and restaurants have beaten all previous sales recorded both annually and quarterly.


The greatest growth was shown in our supermarkets and shops in the 12 weeks to 30/12/17, when the value of gin sales grew a whopping 38% and volume sales by 28%, compared to the same period in 2016.


The bumper Christmas sales shows there are no signs of Brits losing their thirst for the quintessentially British spirit.


Last year an IWSR Forecast Report projected that gin is expected to grow by 37.2% by 2021.


2017 was also a record breaking year for British gin exports which broke the £500 million barrier hitting £530 million in value sales.


If you add exports to sales at home it adds up to over £1.9bn meaning gin is within touching distance of becoming a £2 billion industry in the UK.
Britain now boasts 315 distilleries in the UK – more than double the number that were operating across the country five years ago.


There are now well over 100 British gin brands on the market - gins come on the market so frequently the exact number is unknown. What we do know is that the number of gins now available in Britain has more than doubled since 2011.


Chief Executive of the Wine and Spirit Trade Association, Miles Beale, said:


“We were amazed by the growth of gin in 2016, but 2017 sales of the quintessentially British spirit have surpassed all records again. At the WSTA we are constantly being asked what is the magic formula behind the growth in gin sales? It is a delightful combination of a quality British product steeped in history combined with skilful innovation by UK distillers who are producing a huge range of gins catering for the consumers’ increasingly sophisticated palettes. The versatility of gin with its diverse use of botanicals means there is now a gin out there for everyone. The popularity of giving gin as a gift means we are expecting sparkling sales for Mother’s Day.”

Earlier this month the Hayman family launched its new London distillery in Balham four miles from where the family’s first distillery opened in 1863.


Hayman’s gin is just one example of a quality British distiller, with a long history of gin making, which is turning the art of gin making into a visitor experience. James Hayman said:


“It has been a longstanding ambition for me, my sister Miranda and our father to bring the family distillery back to London – where our story first started over 150 years ago. It was important that the new look reflected our heritage and traditional distilling approach whilst also looking to the future with a more contemporary palate that catches the eye and creates real presence back of bar. The new site provides a wonderful space from which we can share our story, educate, entertain and of course sample our range of True English Gins."

 

WSTA flies the flag in Hong Kong

It was not just Dr Liam Fox who was in Hong Kong this week, the WSTA was there too. In the same week that the Secretary of State signed a joint statement on trade collaboration, some of the WSTA team was leading a group of English wine and British gin producers on a trade mission, which - for the first time - was jointly funded by the UK government. 

Read more: WSTA flies the flag in Hong Kong

WSTA wins European award for Annual Conference

The Wine and Spirit Trade Association’s award winning Annual Conference was recognised at the European Association Awards ceremony last Friday in Brussels.


The WSTA’s submission beat five other finalists in the ‘Best Conference (less than 225 delegates)’ category, with the judges remarking that they were impressed by the excellent initiatives, like the Brexit workshop, on display at the Conference, and the structure of the day as a whole.


The WSTA Annual Conference, held in September 2017, featured a formidable line-up of speakers including Lord Price, former Trade Minister, and Tim Martin, Wetherspoon Chairman.


Also on the panel were Miriam González Durántez, Partner, Dechert LLP, and co-chair of the firm’s International Trade and Government Regulation practice and Sir Simon Fraser, Managing Partner, Flint Global, and who for five years, until 2015, was the Head of the UK Foreign Office and Diplomatic Service.


The Conference set out how the Government can deliver for the wine and spirit industry during Britain’s exit from the European Union, and also invited attendees to think creatively about the opportunities that Brexit may present.


The European Association awards were organised by Global Conference Network and are a celebration of the work that European Associations do on behalf of their members to ensure their voices are heard throughout Europe.

Miles Beale, Chief Executive of the Wine and Spirit Trade Association, said: 

“It’s a great achievement for the entire team to have won this award. The Annual Conference was hugely successful last year – we received a lot of positive feedback both on the Conference itself and on the Brexit workshop we held that morning.

“The whole team worked hard to deliver the Annual Conference for our members, and it’s brilliant that everyone’s hard work has been recognised and that we can now say the Conference is award winning! Planning is already well under for 2018, which promises to be our biggest and best Conference yet.”

 

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