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WSTA rejects calls for advertising restrictions

19 October 2010

Responding to calls from Alcohol Concern for extensive new restrictions on advertising of alcoholic drinks,  WSTA Chief Executive Jeremy Beadles said:

"Alcohol Concern's claim that advertising of alcohol drinks leads to higher levels of drinking among under 18's is not supported by the evidence. 

"In fact a recently concluded study led by Professor Gerard Hastings of Stirling University*, a staunch critic of alcohol advertising, found no association between awareness of alcohol marketing at age 13 and either the onset of drinking or the amount consumed two years later.

"The truth is that the marketing and advertising restrictions Alcohol Concern seeks would hit the pockets of millions of consumers and threaten the livelihoods of thousands of people working in the media, advertising and television, not to mention the drinks industry.

"Worse still the proposed restrictions would do nothing to address the root causes of alcohol misuse. The drinks industry is funding a number of major campaigns to change drinking patterns amongst young adults. We believe culture change is more likely to be achieved through long term education and tough enforcement."
 
Ends

Notes to Editors:

*The Impact of Alcohol Marketing on Youth Drinking Behaviour: A Two-stage Cohort Study.
Institute for Social Marketing, University of Stirling

The WSTA is the UK lobbying organisation for the wine and spirit industry representing over 310 companies producing, importing, transporting and selling wines and spirits.
We campaign to promote the industry's interests with governments at home and abroad.
We work with our members to promote the responsible production, marketing and sale of alcohol.


For more information please contact Gavin Partington:
Tel:  +44 (0) 20 7089 3876
Mob:  +44 (0) 7966 014058
Email: [email protected]


WSTA market report shows consumers cautious on spending

15 September 2010

Research commissioned by the WSTA suggests consumers looking to economise are more likely to cut back on going out for meals and entertainment in the next year. 

The polling comes on top of the latest market data showing that over the past year value has declined in the on-trade across most categories yet value has grown in the off-trade across all categories bar one.

The findings are contained in the WSTA’s latest Quarterly Market Report, published today.

A YouGov poll* asked British adults what items of household spending they are likely to cut back on over the next 12 months:
• 46% said going out for meals
• 40% said going out for entertainment
• 34% said going out for a drink
• 20% said spending on satellite TV subscription
• 18% said they do not expect to cut back spending

The breakdown shows 50% of women and 50% of the 25-34 age group would cut back on going out for meals.

The WSTA Quarterly Market Report features the latest data from leading independent sources including Nielsen and CGA Strategy with analysis by Tim Wilson, author of the Wilson Drinks Report.

The figures for the off-trade show value growth across all categories except fortified wine and volume growth in all categories except ales and fortified wine.  The figures for the on-trade show volume decline across all categories of alcoholic drinks and value decline for all categories except standard lager and cider.

Commenting on the figures WSTA Chief Executive Jeremy Beadles said: “The signs are that consumers remain cautious about their spending and will look to cutback on going out if necessary. However businesses that get the offer right are still doing well.”

“Behind the headlines there are clearly opportunities for growth.  For example, golden rum sales in the on-trade are up in value by over 18% during the past year and sparkling wines are up over 11% in value in the off-trade.”

Ends

Notes to editors:

*YouGov Omnibus Panel August 2010, WDR analysis Base size: 2,103 British adults

For more information please contact Gavin Partington:
Tel:  +44 (0) 20 7089 3876
Mob:  +44 (0) 7966 014058
Email: [email protected]

WSTA statement on Scottish Government Minimum Price Announcement

2 September 2010

Commenting on today’s announcement by the Scottish Government that it intends to set a minimum price per unit of alcohol at 45p, WSTA spokesman Gavin Partington said:

“Setting a minimum price at 45p doesn’t alter the fact that minimum pricing is wrong in principle. It won’t tackle alcohol misuse but will punish families on low incomes and pensioners.

“Surely Ministers cannot believe that making a hazardous drinker pay an extra £1.08* per week is going to solve the problem.

“It’s time the Scottish Government stopped pursuing an approach already rejected by Parliament and started working with other politicians and stakeholders on a range of policies to address the root causes of alcohol misuse.”


 
Ends


Notes to Editors:

*Based on minimum price modelling in the Sheffield Scotland Report, commissioned by the Scottish Government.

WSTA
The WSTA is the UK lobbying organisation for the wine and spirit industry representing over 310 companies producing, importing, transporting and selling wines and spirits.
We campaign to promote the industry’s interests with governments at home and abroad.
We work with our members to promote the responsible production, marketing and sale of alcohol.

For more information please contact Gavin Partington:
Tel:  +44 (0) 20 7089 3876
Mob:  +44 (0) 7966 014058
Email: [email protected]

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