Market report shows value growth for wine in on and off trade

15 December 2010

The latest sales data shows wine sales growing in overall value in pubs, clubs (+3.5%) and restaurants as well as in shops (+2.7%), despite a fall in volumes.

Spirits sales in shops were strong with value growth (+6.6%) exceeding volume gains (+1.7%) but overall sales of spirits were down in the on-trade (-4.6% volume, -3.7% value).

The figures are contained in the latest WSTA Quarterly Market Report, which draws on data from leading independent sources including Nielsen, CGA Strategy and IWSR with analysis by Tim Wilson, author of the Wilson Drinks Report.

Wine emerges as the best performer in the on-trade in the 12 months to October 2nd with sales of rosé particularly strong (+4.2% value) and sales of white wine not far behind (+3.9% value).

The sales data also shows:

• Average price of a bottle of wine up to £4.47
• Strongest performers in off-trade are RTDs (+10.8% value), Champagne (+9.4% value) and sparkling wine (+7.8% value)
• Strong value growth in off trade sales of wine in following price categories:
o £4.01 to £5.00   - +24.4%
o £6.01 to £7.00  - +28.3%
o £9.01 to £10.00   - +23.7%
• Wine - Argentina is the stand out performer in the on-trade (+50.9% value)
• Spirits - Golden Rum shows the highest growth in the on-trade (+20.6% value)  

Asked whether they will be buying wine or spirits as a gift this Christmas 48% of British adults polled say they will probably or definitely buy wine, 43% say spirits.*
Commenting on the latest sales figures WSTA Chief Executive Jeremy Beadles said:

“It’s encouraging to see wine delivering value in pubs and restaurants as well as in the off-trade, despite the reduction in volumes.

“The breakdown shows rosé and white as the strongest performers in food-led pubs, whilst all wines are delivering value growth in hotels and restaurants.  Let’s hope next month’s VAT increase does not turn customers away.”


Notes to editors
The WSTA Market Report includes sales figures for the on-trade (pubs, clubs and restaurants) for the year to 2 October, 2010 and for the off-trade (shops, online) for the year to 30 October 2010. Copies of the report are available to the media on request.

*Polling data is from the YouGov Omnibus Panel and is based on a sample of 1,742 British adult drinkers.

The WSTA is the UK lobbying organisation for the wine and spirit industry representing over 310 companies producing, importing, transporting and selling wines and spirits.
We campaign to promote the industry’s interests with governments at home and abroad.
We work with our members to promote the responsible production, marketing and sale of alcohol.

For more information please contact Gavin Partington:
Tel:  +44 (0) 20 7089 3876
Mob:  +44 (0) 7966 014058
Email: [email protected]

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