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WSTA rejects calls for advertising restrictions


19 October 2010

Responding to calls from Alcohol Concern for extensive new restrictions on advertising of alcoholic drinks,  WSTA Chief Executive Jeremy Beadles said:

"Alcohol Concern's claim that advertising of alcohol drinks leads to higher levels of drinking among under 18's is not supported by the evidence. 

"In fact a recently concluded study led by Professor Gerard Hastings of Stirling University*, a staunch critic of alcohol advertising, found no association between awareness of alcohol marketing at age 13 and either the onset of drinking or the amount consumed two years later.

"The truth is that the marketing and advertising restrictions Alcohol Concern seeks would hit the pockets of millions of consumers and threaten the livelihoods of thousands of people working in the media, advertising and television, not to mention the drinks industry.

"Worse still the proposed restrictions would do nothing to address the root causes of alcohol misuse. The drinks industry is funding a number of major campaigns to change drinking patterns amongst young adults. We believe culture change is more likely to be achieved through long term education and tough enforcement."
 
Ends

Notes to Editors:

*The Impact of Alcohol Marketing on Youth Drinking Behaviour: A Two-stage Cohort Study.
Institute for Social Marketing, University of Stirling

The WSTA is the UK lobbying organisation for the wine and spirit industry representing over 310 companies producing, importing, transporting and selling wines and spirits.
We campaign to promote the industry's interests with governments at home and abroad.
We work with our members to promote the responsible production, marketing and sale of alcohol.


For more information please contact Gavin Partington:
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Mob:  +44 (0) 7966 014058
Email: [email protected]


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