WSTA market report shows consumers cautious on spending

15 September 2010

Research commissioned by the WSTA suggests consumers looking to economise are more likely to cut back on going out for meals and entertainment in the next year. 

The polling comes on top of the latest market data showing that over the past year value has declined in the on-trade across most categories yet value has grown in the off-trade across all categories bar one.

The findings are contained in the WSTA’s latest Quarterly Market Report, published today.

A YouGov poll* asked British adults what items of household spending they are likely to cut back on over the next 12 months:
• 46% said going out for meals
• 40% said going out for entertainment
• 34% said going out for a drink
• 20% said spending on satellite TV subscription
• 18% said they do not expect to cut back spending

The breakdown shows 50% of women and 50% of the 25-34 age group would cut back on going out for meals.

The WSTA Quarterly Market Report features the latest data from leading independent sources including Nielsen and CGA Strategy with analysis by Tim Wilson, author of the Wilson Drinks Report.

The figures for the off-trade show value growth across all categories except fortified wine and volume growth in all categories except ales and fortified wine.  The figures for the on-trade show volume decline across all categories of alcoholic drinks and value decline for all categories except standard lager and cider.

Commenting on the figures WSTA Chief Executive Jeremy Beadles said: “The signs are that consumers remain cautious about their spending and will look to cutback on going out if necessary. However businesses that get the offer right are still doing well.”

“Behind the headlines there are clearly opportunities for growth.  For example, golden rum sales in the on-trade are up in value by over 18% during the past year and sparkling wines are up over 11% in value in the off-trade.”


Notes to editors:

*YouGov Omnibus Panel August 2010, WDR analysis Base size: 2,103 British adults

For more information please contact Gavin Partington:
Tel:  +44 (0) 20 7089 3876
Mob:  +44 (0) 7966 014058
Email: [email protected]

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