WSTA Annual Conference 2018 – Speakers

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Date:     Tuesday 18 September 2018

Venue:  The Royal Institution of Great Britain, 21 Albemarle St, London, W1S 4BS

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Keynote speakers:

Both Keynote speakers will be interviewed together onstage by Alex Forrest, former ITN Political Correspondent.


Roger Bootle,
RogerBootleBWFounder & Chairman, Capital Economics

Roger Bootle is the founder and chairman of Capital Economics, one of the largest macro-economics consultancies in the world. He is also an Honorary Fellow of the Institute of Actuaries and a regular columnist for The Daily Telegraph. Roger was a Specialist Adviser to the House of Commons Treasury Committee for twenty years from 1997 to 2017. Under Chancellor Kenneth Clarke, he was appointed to the panel of Independent Economic Advisers, the so-called “Wise Men”. He is a former Group Chief Economist of HSBC and a Visiting Professor at Manchester Business School.

In 2012, Roger was named Economics Commentator of the year and, together with a team from Capital Economics, won the Wolfson Prize. He has also written several books, including his widely acclaimed latest book, Making a Success of Brexit, and the prophetic The Death of Inflation, published in 1996.



Thomas Matussek,
Senior Advisor, Flint Global

Thomas Matussek is Flint’s representative in Berlin. A former German Ambassador to the UK, the UN and India he headed Deutsche Bank’s public policy representation in Berlin, and was the Managing Director of the Alfred Herrhausen Gesellschaft, the International Forum of Deutsche Bank. Thomas advises companies in a variety of sectors ranging from tech and media to manufacturing on German political, legislative and regulatory developments.





Ounal Bailey,OunalBailey1
Co-Founder of Wisehead Productions

Having worked at Britvic PLC for 11 years in several brand marketing and innovation roles, on brands such as Fruit Shoot, J2O and Pepsi, Ounal co-founded WiseHead Productions in 2016, an incubator firm used to create drinks. As co-founder of WiseHead productions, Ounal is responsible for the creation and growth of brands such as Monte Rosso, T&E No.1 and The London Essence Company - the world’s first delicately light mixers range, made with distilled essences. Ounal operates with a strong belief that fostering great innovation requires focus, determination and team work, with a good dose of fun.




Sam Bompas,SamBompas web
Co-founder of Bompas & Parr

Bompas & Parr is globally recognised as the leading expert in multi-sensory experience design. Sam Bompas and Harry Parr first came to prominence through their expertise in jelly-making, but the business rapidly grew into a fully fledged creative studio offering food and drink design, brand consultancy and immersive experiences across a diverse number of industries. Bompas & Parr works with cultural institutions such as The Barbican, San Francisco Museum of Modern Art and brands such as Coca-Cola, Johnnie Walker, Mercedes, Vodafone, Westfield and LVMH.



Sophie Devonshire,Sophie Devonshire Caffeine
CEO of The Caffeine Partnership

Sophie has founded, managed and sold her own internet startup, worked for multinational corporations and consulted extensively with C-Suite leaders in a variety of business organisations. She has consulted for brands across the globe and is also a commentator on the future of brands and customer experience in a tech-driven, fast accelerating world. Sophie's new book 'Superfast: Lead at Speed', a leadership business book on how pace can drive performance, will be released later this year.


Jerry Perkins,
JerryPerkinsbw webCEO of Wasted Talent Ltd

Jerry has worked for consumer magazine publishers EMAP Metro for 15 years during which time he was the commercial director, publisher of the music portfolio and for the last two years Managing Director. He launched his own company in 2003, now called Wasted Talent Ltd, which specialises in reinventing traditional magazine brands and turning them into global digital platforms. Wasted Talent currently own Mixmag, Kerrang! and are re-launching The Face in early 2019.



Conference Chair:

Alex Forrest Whiting,
AlexfwBWBroadcaster, Conference Host & Media Trainer

Alex Forrest Whiting has reported and presented for major broadcasters around the world. A political correspondent and presenter for many years with ITV, Alex brings authority to all her work. With a track record that includes BBC World, Al Jazeera English and now Germany’s international broadcaster, DW, she has a deep knowledge of international affairs. Her work as presenter for Saxo TV expanded her expertise to financial and economic news. ITV Good Morning Britain, Huffington Post, The Spectator, RTE Radio and a range of publications have also benefitted from her analysis and insight.

A major part of Alex’s work is as an event host, moderator and public speaker. She has also worked as a media trainer and consultant for among others, Saxo Bank and Maersk.


WSTA Chairman & CEO:

Dan Jago,

WSTA Chairman & Chief Executive of Berry Bros & Rudd

DanJago2016 webDan has been involved in the drinks business for most of his working life. After a gap year spent delivering wine on a bicycle and 9 years in the Royal Navy as a Navigator, in 1988 he joined Layton’s, an old school London City wine merchant. In 1990, he joined Bibendum Wine Limited setting up their off trade agency division. He was appointed to the board in 2000, and became joint Managing Director in 2001.

In April 2006, Dan joined Tesco, a company he had supplied for more than 10 years, as Category Director for Beers, Wines and Spirits (BWS). Tesco is the world’s largest buyer of wine and operates over 6,500 stores in 13 countries around the world. In late 2012, Dan was appointed UK and Group Wine Director with responsibility for Tesco’s overall wine sourcing and range development for all the business’ across the UK, Western and Central Europe and Asia. 

In October 2015, Dan was appointed Chief Executive of Berry Bros. & Rudd.


Miles Beale, WSTA Chief Executive

WSTAAC160371 forweb

Miles has overall responsibility for the Wine and Spirit Trade Association including organisational strategy, public affairs, member services and public relations. Miles joined from the Department for Environment, Food and Rural Affairs, where he was Deputy Director for EU and international agriculture policy. He was previously deputy director for European and global issues at the Cabinet Office and spent much of his early career at the Department of Communities and Local Government.

Miles has worked across a broad range of public policy, including urban regeneration, drugs policy and social exclusion, and has been involved in significant negotiations at national and European level. He has also worked closely with senior Ministers in successive governments – including as private secretary to two Cabinet Ministers.

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Want to know more? Ask Jessica Norman
Jessica Norman

Jessica Norman - Head of Membership & Events

Jessica is responsible for all internal and external WSTA events and the day-to-day operations of the WSTA. Her role includes liaising and coordinating suppliers, inhouse design, inventory, and IT.

Email: [email protected]
Telephone: 020 7089 3884