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WSTA Team


Meet the WSTA team...


Dan Jago

Dan Jago

Chairman, Wine and Spirit Trade Association / Chief Executive, Berry Bros. & Rudd

Dan has been involved in the drinks business for most of his working life. After a gap year spent delivering wine on a bicycle and 9 years in the Royal Navy as a Navigator, in 1988 he joined Layton’s, an old school London City wine merchant.

In 1990, he joined Bibendum Wine Limited setting up their off trade agency division. He was appointed to the board in 2000, and became joint Managing Director in 2001.

In April 2006, Dan joined Tesco, a company he had supplied for more than 10 years, as Category Director for Beers, Wines and Spirits (BWS). Tesco is the world’s largest buyer of wine and operates over 6,500 stores in 13 countries around the world.

In late 2012, Dan was appointed UK and Group Wine Director with responsibility for Tesco’s overall wine sourcing and range development for all the business’ across the UK, Western and Central Europe and Asia. 

In October 2015, Dan was appointed Chief Executive of Berry Bros. & Rudd.


Miles Beale

Miles Beale

Chief Executive, Wine and Spirit Trade Association

Miles has overall responsibility for the activities and management of the WSTA, including advice, member services, public affairs, and media relations. His role includes building and leading, in conjunction with the Executive Board, the development of the WSTA’s strategy and priorities on behalf of WSTA members.

Email: [email protected]


Troy Christensen

Troy Christensen

Chief Executive, Enotria Wine Cellars

Troy Christensen was appointed as CEO of Enotria Wine Cellars in June, 2014. Enotria is the UK’s best specialist wine supplier, offering customers a world of award winning wine. Enotria acquired Coe Vintners in 2015 creating one of the largest premium wine and spirits distributors in the UK.  

Previous to the appointment, Troy spent 15 years in the beverage alcohol industry, mostly with Constellation Brands, Inc. Troy was the Chief Executive Officer of Accolade Wines from 2011 until 2013. Accolade was created through divestiture of Constellation’s Australian and European business. These platforms were merged in 2009 where Troy served as President. Before leading the merged businesses, Troy had been President, Constellation Europe Ltd, from 2006.

Prior to the appointment in Europe, Troy spent 7 years as CFO for Constellation’s Beer and Spirits business, Barton Brands, located in Chicago, IL.  At the time Barton was the United States’ largest beer importer and third largest producer and distributor of spirits. 

Troy is a Certified Public Accountant, Certified Management Accountant, and Certified Treasury Professional.


Tom King

Tom King

Managing Director, Europe, for Treasury Wine Estates

Tom is Managing Director, Europe, for Treasury Wine Estates (TWE), one of the world’s largest wine companies, owners of some of the world’s most iconic wine brands.

Tom has over 10 years’ experience in the drinks industry. Following five years working as an accountant at Ernst and Young he moved to Bacardi as a commercial analyst, and latterly Finance Director of the company’s Global Travel Retail business.

Following his passion for the channel, Tom moved to TWE in 2013, firstly as Commercial Director Global Travel Retail and then a year later as General Manager. In this time he helped establish TWE as the pre-eminent force in the wine category in Travel Retail.

In 2015 Tom was also named General Manager for the Central & Eastern European regions as well as for Global On-Premise, before being appointed Managing Director, Europe in early 2017.

Tom is a qualified chartered accountant.


Pierpaolo Petrassi

Pierpaolo Petrassi

Head of Buying - Beers, Wines, Spirits & Tobacco, Waitrose

Pierpaolo Petrassi MW has worked in the Wine & Spirit industry for 33 years. He was born in London of Italian parents and holds dual Italian & British citizenship. He followed his father into the wine industry in 1983 and having worked in both sales and buying roles for the Carnevale Group (1987-1997), International Wine Services (1997-2003), WaverleyTBS (2003-2007) & Tesco (2007-2010), he became Head of Buying for Beers, Wines & Spirits at Waitrose in 2010. He was also Chairman of the Italian Wines Committee of the Wine & Spirit Association from 1998 to 2005.

Pierpaolo became a Master of Wine in 2007 and was the first Italian to achieve this qualification.  He has been consistently placed in the top 5 of OLN's most influential people in Wine, coming in at number 2 in 2016.


Laurent Pillet

Laurent Pillet

Managing Director, Pernod Ricard UK

Laurent joined the Pernod Ricard Group in 1991 as Product Manager in France. In 1995, he was appointed Marketing Director of Havana Club International. He then took the role of Business Development manager of Pernod Ricard Americas in 1999 based in Mexico, earning his first Managing Director position at Pernod Ricard Andes in 2002.

In 2011, he was appointed Managing Director of Pernod Ricard Sub Saharan Africa. Laurent Joined Pernod Ricard UK as Managing Director in 2016.

Pernod Ricard UK is part of Pernod Ricard – world’s no. 2 of the wines and spirits industry. The company is responsible for the sales, marketing and distribution of the Group’s leading premium spirits, wines and champagnes in the UK.


Mark Riley

Mark Riley

Managing Director, Edrington-Beam Suntory UK

Mark Riley has worked in the drinks’ industry for 21 years. He joined Diageo in 1997, starting in the Scottish on-trade where he held customer facing roles across the UK wholesale and retail channels. In 2008, he joined Beam Inc as UK sales director, before joining Maxxium UK in 2009 as commercial operations director where he led the provision of customer focused insights and trade activation, as well as being involved in developing in-market strategy and growth plans. He was appointed sales director off-trade in April 2012 and was promoted to Managing Director in April 2015 where he continues to lead the business through a period of accelerated change.

Mark is married to Caroline and has three children, George, Sophie and Jo Jo and a golden Labrador called Woody. In his spare time, Mark enjoys running around after his children, going to the rugby and tolerating the trials and tribulations associated with supporting Sunderland.


Tamara Roberts

Tamara Roberts

CEO, Ridgeview Estate Winery

Tamara began her career by obtaining a degree in Law & Accountancy, initially working in the London financial services industry and then finding work nearer home, joining Moody International Limited as Divisional Financial Controller.

In 2004 Tamara joined her family’s business Ridgeview Wine Estate as General Manager and was promoted to CEO in July 2014. Tamara has overseen the growth of production in that time from 25,000 bottles per annum to nearly 250,000 bottles with plans to double production incrementally over the next 5 years.

Being actively involved with the local community is important to Tamara and she is also on the board of English Wine Producers. She is regularly asked to speak about her experience and the success of Ridgeview at business events. As a testament to Tamara’s experience, professionalism and reputation she was recently awarded ‘Sussex Business Woman of the Year 2016’.


Michael Saunders

Michael Saunders

CEO of Bibendum PLB

Michael joined Bibendum in 1982, the year the company was founded, following a brief stint working for Sherry Lehmann in New York.  Apart from six months working at Chateaux Leoville Barton and Langoa Barton in 1985, Michael has spent the last 35 years building Bibendum PLB into the UK's most successful independently-owned wine and spirits business.

Michael was responsible for founding Bibendum's On Trade department in 1986 and its Fine Wine broking desk two years later.  Having been made Sales Director in 1988, Michael became Joint Managing Director in 2001 and assumed sole responsibility four years later. Under his tenure, Bibendum's turnover increased to over £270m, supplying every channel of the UK trade from contract catering to multiple grocers, via Michelin-starred restaurants and travel retail.  Bibendum was chosen as the supplier of wines (Olympic venues) to the London 2012 Games. In May 2016, Bibendum PLB was sold to Conviviality plc where he is now Business Development Director.

Michael was named Drinks Business Man of the Year in 2009 and picked up the Special Achievement award at the 2012 Harpers Wine and Spirits Awards.


Jeremy Shepherd

Jeremy Shepherd

Vice President, Country Manager, UK, Brown Forman

Jeremy is the Vice President, Country Manager, UK. He joined Brown Forman in 2005 and has held various International marketing and sales leadership roles across his native Canada, the United States and Europe. Prior to his most recent appointment Jeremy was the VP Division director for the MW US and Canada at Brown Forman based in Louisville KY. In addition to his UK responsibilities Jeremy serves as an active member of the company’s Europe Leadership Team, providing leadership to brand building strategies and partnership engagement across Europe.

Prior to joining Brown-Forman, Jeremy worked for Bacardi Canada Inc. and served in various sales, marketing, and brand management roles. He also previously worked for Coca-Cola Enterprises. He is based in London with his wife and 3 girls.

For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach and Slane. Brown-Forman’s brands are supported by over 4,700 employees and sold in more than 165 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.


Twitter @wstauk

Also thank you to @SuttonWinsonLtd for sponsoring the #wstaAC 2018 https://t.co/tA1q172NjE


Thank you again to our sponsors @JFHILLEBRAND - a great event so far #wstaAC wonderful news that you will be spons… https://t.co/AsNvBY0Vs9


A great panel discussion - thanks Ounal, Sam, Sophie and Jerry. It's now time for drinks and networking. #wstaAC

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