WSTA Events

The WSTA has the largest and broadest membership base of any trade association in our sector; multi-channel, multi-category, national and international, start-ups through to global brands.

Search by word

Select category

WSTA Industry Summit 2021

»Date: 15th September 2021, 10:00 am - 5:00 pm

»Venue: Digital

»Led by: Jessica Parker, Head of Membership & Events

»Open to: Members and Non-members

The WSTA Virtual Industry Summit is back!


Headline Sponsor


Recalibrating the ‘norm’



Once again we’ll be transforming our usual in-person format for a virtual audience.


An opportunity for businesses to come together to discuss key industry topics and find the “blue-sky-thinking” space they need!


Last year was the WSTA’s first virtually hosted Industry Summit ever..! It provided a fantastic opportunity for the WSTA to develop series of smaller events hosted across multiple days, with an agenda that catered for a broader range of industry businesses and their interests.


The event was a success so… we’re back with another stellar line up and simple one-size-fits-all ticketing:


One ticket at £50+vat per member company

Or, one ticket at £150+vat per non-member company

= Unlimited number of attendees per company


Just a single ticket gets every employee access to the summit!

The Digital Programme will be released in August

1. Check if your company has already purchased an InSum ticket here.

2. If your company is not listed, purchase the WSTA member or non-member ticket using the “Book Tickets” button above.

Once the transaction is complete, you will receive two emails:

  • an Eventbrite confirmation, including a tax invoice, titled Company Registration: WSTA Virtual Industry Summit 2021;
  • and an email from detailing how to book onto each session.

3. Use the session booking link in the email to book onto each session, then forward the booking link to all your employees, who will then able to access the Session booking page and register for each session.*

*Remember as the Company ticket holder you must also register yourself for each session using the session booking link.

4. Employees must register using a company email address for authentication purposes.

5. We will be releasing more details about each session and speakers over the next few weeks. Employees can manage their booking and register/ unregister from sessions via their unique registration link from Eventbrite, titled Attendee Registration: WSTA Virtual Industry Summit 2021

10am, 15 September


Session 1: WSTA Annual Industry Update

  • Welcome by Michael Saunders, WSTA Chairman
  • Industry Update by Miles Beale, WSTA CEO

2.30pm, 15 September


Session 2: Panel Session

  • Chair: Miles Beale, WSTA CEO
  • Two spotlight briefings followed by a panel discussion

10am, 16 September


Session 3: Keynote Interview

  • Returning Chair: Alex Forrest Whiting, Freelance Journalist

2.30pm, 16 September


Session 4: Panel Session

  • Chair: Alex Forrest Whiting, Freelance Journalist
  • Two spotlight briefings followed by a panel discussion

Returning Chair: Alex Forrest Whiting

Broadcaster, Conference Host & Media Trainer,

Alex will be hosting sessions 3 & 4

Alex Forrest Whiting has reported and presented for major broadcasters around the world. A political correspondent and presenter for many years with ITV, Alex brings authority to all her work. With a track record that includes BBC World, Al Jazeera English and now Germany’s international broadcaster, DW, she has a deep knowledge of international affairs. She is currently DW’s Brexit Analyst as well as a reporter, mentor and media trainer.

Her work as presenter for Saxo TV expanded her expertise to financial and economic news. ITV Good Morning Britain, Huffington Post, The Spectator, RTE Radio and a range of publications have also benefitted from her analysis and insight. A major part of Alex’s work is as an event host, moderator and public speaker.

Returning Chair: Alex Forrest Whiting

Session 2 Chair & Speaker: Miles Beale

Chief Executive, WSTA

Miles joined the WSTA in 2012 from the Defra. He has overall responsibility for the Wine and Spirit Trade Association’s operations. Miles was previously Deputy Director for EU and International Agriculture Policy, including reform of the EU’s Common Agriculture Policy. He was previously Deputy Director for European and Global Issues at the Cabinet Office and spent much of his early career at the Department of Communities and Local Government.

Miles has worked across a broad range of public policy, including urban regeneration, drugs policy and social exclusion, and has been involved in significant negotiations at national and European level. He worked closely with senior Ministers in successive governments – including as private secretary to two Cabinet Ministers.

Session 2 Chair & Speaker: Miles Beale

Session 2 Speaker: Emmanuelle Ganne

Senior Analyst, Economic Research & Statistics Division, WTO, World Trade Organisation

Emmanuelle Ganne is Senior Analyst in the Economic Research and Statistics Division of the World Trade Organization (WTO) where she leads WTO work on Blockchain. She is the author of a 2018 book entitled “Can Blockchain Revolutionize International Trade?” and is a regular speaker at blockchain events. Ms. Ganne is a member of the ICC Digital Standards Initiative (DSI) governing board and of the government advisory board of the International Association for Trusted Blockchain Applications (INATBA). Ms. Ganne also leads WTO work on micro, small and medium side enterprises. She was featured in the 2020 and 2021 Inspirational Women in Trade and Trade Finance campaign of Trade Finance Global and in the 2019 campaign of Women Who Rock International Trade of the Global Trade and Professional Alliance. Prior to this, she held various positions at the WTO, including as Counselor to Director-General Pascal Lamy, and in the Accessions Division where she assessed trade policies of governments wishing to join the WTO and advised them on how to improve their business environment. From 2015 to 2017, she held the position of Vice-President and Managing Director for Europe at the Allam Advisory Group (AAG), a team of former C-level executives and senior diplomats that specializes in helping businesses expand their operations globally. Ms. Ganne is a Yale World Fellow.

Session 2 Speaker: Emmanuelle Ganne

Session 2 Speaker: Oliver Oram

Chief Executive, Chainvine, Chainvine

Oliver’s background in financial technology opened his eyes to the potential of Blockchain & distributed ledger technology, which led him to study an MSc of International Management, focusing on fiscal decentralisation, at the School of Oriental Studies.
He has valuable experience in international markets and a keen interest in developing current and future decentralised technology. As CEO, he draws on these experiences and interests to lead Chainvine’s team of experts. Oliver acts as a thought leader/Smart partner at Commonwealth Partnership for Technology Management & is an expert advisor at the OECD to the Rural Innovation Group through his work with the wine industry.

Session 2 Speaker: Ignacio Sánchez Recarte

Secretary General, CEEV, Comité Européen des Entreprises Vins (CEEV)

Dr Ignacio Sánchez Recarte was appointed Secretary General of CEEV, the association representing European wine companies, in June 2015. Before that, he served as Director for Internal Market & Sustainability at spiritsEUROPE, the European association of spirit producers, and as Director of Environment affairs and Innovation at Bodegas Chivite, a Spanish wine group.

For the previous 7 years, Ignacio worked for the International Organization of Vine and Wine (OIV), first as Head of the Viticulture Unit, then as Head of the Economy and Law Unit.

Prior to this, he was a researcher in the Food Technology Department of the Public University of Navarra.

Ignacio is an Agronomic Engineer from the Public University of Navarra and obtained his PhD in Engineering at the University of Lleida. A Spanish citizen, Ignacio is fluent in Spanish, English, French and Italian.

In 2016, he was elected Vice-President of the international federation of wine and spirits producers (FIVS), and Vice-President of CELCAA, the organization representing EU associations and companies active in the sector of agricultural and agri-food trading.

Session 2 Speaker: Ignacio Sánchez Recarte

Session 3 Keynote: Lorraine Copes

Founder, Be Inclusive Hospitality, Procurement Consultant & Life Coach, Be Inclusive Hospitality

Lorraine Copes is the founder of Be Inclusive Hospitality, Procurement Consultant and Life Coach.  Having spent almost two decades working within the hospitality sector successfully leading procurement teams for brands including Shake Shack, Gordon Ramsay Restaurants and Corbin & King her experience spans new market entry, national and international leadership roles.

Lorraine is passionate about helping others advance and has been able to do so during her career within Procurement by helping organisations to improve profitability, and as a Life Coach through helping individuals gain clarity, confidence and courage.

In 2019 Lorraine felt compelled to form Be Inclusive Hospitality due to the consistent lack of representation of people from Black, Asian Minority backgrounds in positions of influence, and that those that do exist being invisible. This social enterprise will now hold the prime position of accelerating racial equality and levelling the playing field for those from underrepresented backgrounds within hospitality, food and drink sectors.

Lorraine is based in London.

Lorraine Copes

Session 3 Keynote: George Yip

Emeritus Professor of Marketing and Strategy, Imperial College Business School

Emeritus Professor of Marketing and Strategy at Imperial College Business School in London. Distinguished Visiting Professor at Northeastern University in Boston. Thinkers50 Hall of Fame. Fellow of the Academy of International Business. Editorial Advisory Boards of California Management Review and MIT Sloan Management Review. Previous business positions include VP and Director of Research & Innovation at Capgemini Consulting, senior manager at Price Waterhouse (USA), manager at Unilever, and various boards. Author or co-author of Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons From China’s Innovators (2019), China’s Next Strategic Advantage: From Imitation to Innovation (2016), Strategic Transformation (2013), Managing Global Customers (2007), and Total Global Strategy (1992 and 2012). Frequent keynote speaker at corporate conferences all lover the world.

George Yip

On demand access will be available after the event

Companies below are attending this year’s Summit.

If your company is on the list, please email for your unique attendee registration link.

Not on the list? Purchase a company ticket using the link above to get access for you and your colleagues to the full 2-day agenda

Alliance Wine Pernod Ricard
Australian Vintage Reh Kendermann UK
Campari SHS Drinks
Concha Y Toro Waitrose
Direct Wines Wines of South Africa
E & J Gallo WX Brands
Encirc 360
Felix Solis
Freixenet Copestick
Hatch Mansfield
LGCF (Grands Chais de France)

Check our members benefits