WSTA Events

The WSTA has the largest and broadest membership base of any trade association in our sector; multi-channel, multi-category, national and international, start-ups through to global brands.

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WSTA Brand Activation

»Date: 5th December 2019, 10:00 am - 5th November 2019, 12:30 pm

»Venue: Auchentoshan Distillery, Great Western Rd, Glasgow, G81 4SJ

»Open to: Trade & Press, WSTA members & non-members

»Who should attend: This event is aimed at anyone working in the alcohol or hospitality industry in marketing and branding

Is traditional marketing dead?


With thanks to WSTA member, Edrington-Beam Suntory, we are delighted to host our second regional event of the WSTA’s expanded event programme for 2019 at the Auchentoshan Distillery in Glasgow.


Topics will include:

  • Marketing for target audiences or consumers
  • Engaging Gen Z
  • The rise of hybrid marketing and the decline of traditional media
  • Content-rich and tourism-led marketing
  • Activating through on trade and effective labelling for the off trade.


The event will be followed by a sandwich lunch and a tour of the Auchentoshan Distillery. Lunch and tour is included in the ticket cost.

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