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WSTA Head of Research and Insights (part-time)

EmployerThe Wine & Spirit Trade Association
Contact NameGemma Keyes
Contact Phone02070893877
salaryCompetitive based on skills and experience, plus benefits

Job description


Job Name: Head of Research and Insights (part-time)
Salary: Competitive based on skills and experience, plus benefits
Employment type Part-time (3 days per week or equivalent pro-rata)
Application deadline: 17:00, Sunday 1 August
Interviews: Interviews will aim to be held in the week commencing 16 August
 Location: Mainly WSTA Office in London with scope for some remote working subject to relevant rules, guidance and meeting needs of the role
To apply: Please send your CV and covering letter to Gemma Keyes (

Role summary

The Wine and Spirit Trade Association (WSTA) represents over 300 companies producing, importing, exporting, transporting and selling wines and spirits in the United Kingdom. We campaign for a vibrant and sustainable wine and spirit industry, helping to build a future in which alcohol is produced, sold and enjoyed responsibly.

We require someone experienced in research and insights to lead the WSTA’s market analysis and research and insights output; to support our members with quantitative data reports and qualitative analysis, to support the WSTA’s policy objectives and our public affairs campaigns.

Data, analysis and research and insight underpins much of what the WSTA does. From policy work and media stories, to providing our members with regular market updates and tailored advice, research and data is the starting point and ensures a sound evidential basis that means the WSTA can approach its work with confidence and clarity. As Head of Research and Insights, you will be responsible for overseeing all research and data output across the organisation.  You will add value by leading the WSTA’s analysis of market data, liaising with the WSTA membership to identify emerging trends or issues, and analysing government modelling and/or third party economic and social research in which the wine and spirit industry has an interest.

Core to this role is working with the WSTA membership to identify emerging issues and trends and to collate cross-industry data for WSTA members to use in their business and marketing strategies. The WSTA has four teams; Policy, Communication, Implementation & Regulatory and Operations. You will work closely across the teams and in particular with the Policy and Implementation teams to ensure all policy is evidence-based and well-presented through reports and papers, and that once implemented policies are accurately assessed. You will also work closely with the Communication team to identify potential media opportunities and to ensure all media output is accurate, valid and powerful.

Increasingly important to the work of the WSTA is an ability to produce critical analysis of data, research and economic modelling that is of interest to our industry. This can range from interrogating the forecasting of tax receipts, to grappling with government impact assessments, to contesting poor economic evidence.

The ideal candidate will be reliable and able to take direction as well as work on their own initiative. They will be able to manage their own workload and work well with other team members. They must be able to work well under pressure and prioritise a demanding and varied workload. They must also have an adaptable, friendly, positive and collaborative approach to working as part of a small and dynamic team; as well as maintaining close attention to detail and excellent IT and communication skills.

This position may include some national travel.

Key Responsibilities

  • Developing meaningful insights from data and information gleaned from industry data providers, WSTA members and other industry sources – to the benefit of the wider WSTA membership and WSTA policy. This requires ownership of all research, data and insights output from the WSTA. This will include working with the membership and policy teams to ensure all policy is evidence-led and all statistics released to the media are accurate and up-to-date.
  • Conducting primary and secondary research into the UK wine and spirit market. This will include analysis of market data, government economic impact assessments, third party research and other evidence. This will form the basis of reports and inform policy development.
  • Compiling and designing key market reports. Making all reports presentable and easy to read. You may also be required to compile bespoke research documents to complement policy areas.
  • Being the first point of contact for all data and research queries from members. Working with them to answer their queries with relevance and accuracy. This will often apply to journalists as well.
  • Being “Relationship Manager” to external data providers, including commercial data specialists and polling companies.
  • Chairing the WSTA Research and Insights Group, a panel of marketeers and analysts from membership who come together to discuss key trends and issues affecting the industry.
  • Keeping up-to-date with industry insights and trends, data and newly released reports as well as relevant government statistics.
  • Monitoring the political landscape, working with colleagues to respond to all relevant policy developments.


E = essential             D = desirable

Degree educated or equivalent qualification, and experience related to research/policy/market analysis/economics E Application/Interview

Preferred Skills

E = essential             D = desirable

Proven experience of data analysis undertaking research together with qualitative analysis. E Application/Interview
The ability to produce persuasive reports and critiques, drawing on data analysis  




Ability to develop and maintain constructive senior level relationships with key partners and stakeholders E Application/Interview
Previous experience as a policy/data or research and insights analyst. E Application/Interview
Proven experience with a successful track record of dealing with key influencers from

other organisations

D       Application/Interview
Experience of working in or with Communication teams, with a good eye for a story.


D Application/Interview
Highly analytical, numerical and inquisitive, with the ability to convert data into meaningful insight.


E Application/Interview
Understanding of quantitative and qualitative research methodologies.


E Application/Interview
Strong IT skills and competence in using MS Office, particularly Excel or CRM applications E Application/Interview
Excellent communication skills and highly proficient in both written and spoken English.


E Application/Interview
Strategic thinker who is able to analyse and solve complex problems E Application/Interview
The ability to act calmly in pressured situations, to prioritise varied workloads and the patience to deal with varied and changing demands E Interview
Ability to use discretion and maintain confidentiality E Interview
Ability to work on own initiative and within a team and to work effectively with diverse client groups E Interview
Empathy with mission, objectives and values of the WSTA E Interview
Ability to demonstrate meticulous attention to detail E Application/Interview
Proficiency in or willingness to learn computer aided design software including InDesign and Illustrator E Application/Interview

How to apply

To apply

Please send your CV and covering letter setting out how you meet the essential skills, particularly those that will be assessed at application, to Gemma Keyes at

If you have any questions about the role, please contact David Richardson at

The successful candidate will need to provide proof that they have the right to work in the UK and provide suitable references before appointment. We do not require this information at the application stage.

Diversity and Inclusion

 The WSTA is committed to building an inclusive organisation and attracting diverse talent and encourages applications from all regardless of age, ethnicity, sexuality, gender, disability, socio-economic background, religion or beliefs. As part of this commitment, Gemma will anonymise your CV and covering letter before they are reviewed by the recruitment panel.

Full job advert can be downloaded here

Closing date for applications: 17:00, Sunday 1 August