backTrade Diary

The WSTA has the largest and broadest membership base of any trade association in our sector; multi-channel, multi-category, national and international, start-ups through to global brands.

Search by word

Select category

Cheng International baijiu masterclass – Baijiu culture: How to serve baijiu at the table, matched with food and in cocktails
» Monday 03 August 2020, 03:00 pm - 03:45 pm

 Specialist premium baijiu importer and distributor in the UK, Cheng International, is launching a four-part online masterclass series on baijiu – China’s most famous spirit – continuing on 3rd August.

Aimed specifically at those involved in the UK drinks trade, the masterclasses will be hosted via Zoom and led by the Managing Director of Cheng International, Qiqi Chen, on Monday 3rd August from 3pm-3.40pm.

As leaders in their field, Cheng International is offering these events to encourage people to learn about baijiu, understand how it is made and explore its history deep-rooted in Chinese culture. The masterclasses will also demonstrate how baijiu can complement the range of a retailer selling exceptional spirits and can be an excellent addition to premium drinks lists. Cheng International will also demonstrate how baijiu matches with food, and how cocktails made with baijiu can create exciting new drinks experiences for customers.

This masterclass on 3rd August will cover Baijiu culture - how to serve baijiu at the table, matched with food and in cocktails and is free of charge. To reserve a place go to the following link: https://bomci.chengintl.co.uk/

Cheng International Baijiu Masterclasses:

13th July: Introduction to baijiu - Free of charge to attend

20th July: Fenjiu baijiu with tutored tasting – participants to order samples at £25 or £35

27th July: Wuliangye baijiu with tutored tasting – participants to order samples at £25 or £35

3rd Aug: Baijiu culture - how to serve baijiu at the table, matched with food and in cocktails – Free of charge to attend.

Location:
Postal code:
Contact:
Organisar's Email:
Company name:
Zoom
NA
Qiqi Chen
qiqi.chen@chengintl.co.uk
Cheng International