The WSTA has the largest and broadest membership base of any trade association in our sector; multi-channel, multi-category, national and international, start-ups through to global brands, the full length of the supply chain.
We therefore have a better understanding and are able to represent more of the industry.

Search by name or term

Member Type

West End Drinks

Based in central London, West End Drinks is a premium drinks company co-founded by Howard Raymond & Alex Robson.

The company launched 'The King of Soho' a new premium spirits brand with an authentic Super Premium London Dry Gin in October 2013. The summer of 2018 saw the launch of the King of Soho Variorum Gin, a pink berry edition of the original.

The brand is a tribute to Howard’s father Paul Raymond, the original ‘King Of Soho’, renowned for his multiple entertainment venues in the area, including the Raymond Revue Bar.

Product page: