Social Responsibility

The WSTA works with its members to promote the responsible production, marketing and sale of alcohol and more widely supports initiatives to promote the responsible consumption of alcohol and initiatives to reduce alcohol related harm.

Average alcohol consumption has fallen since 2004 and the majority of consumers drink responsibly.  However alcohol misuse remains a problem and working with government and other stakeholders, WSTA members are committed to being part of the solution to tackle it.

The industry is already delivering a range of work to foster a sensible drinking culture and help consumers make informed choices about the alcohol consumption. Below you can find more information and resources to help you get involved in our social responsibility activity.

Public Health Responsibility Deal 

The WSTA is at the forefront of the Government’s Public Health Responsibility Deal to tackle alcohol misuse. Government, businesses and NGOs have come together to improve public health through a series of voluntary commitments.  The WSTA is playing a leading role in shaping the alcohol industry’s participation in the Deal. To find out more about the industry’s commitments, please go to:

Voluntary Labelling Schemepregnancyred

Building on the 2007 voluntary labelling agreement, the Responsibility Deal includes an industry commitment to include health and unit information on over 80 per cent of alcohol products on shelves by 2013. We have put together free guidance on how to comply with the labelling scheme. Click here for more detail.

Retail of Alcohol Standards Grouprasg2

The Retail of Alcohol Standards Group (RASG) is a committee of high street off-trade alcohol retailers who meet to exchange best practice in the responsible retailing of alcohol.  RASG has led work on projects such as Challenge 25 and Community Alcohol Partnerships. Click here for more detail

Community Alcohol PartnershipsCAPlogo

Community Alcohol Partnerships (CAPs), developed by retailers and coordinated by the WSTA, aim to tackle the problems caused by underage access to alcohol. This is achieved through co-operation at a local level between alcohol retailers and other partners such as trading standards, police, local authority licensing teams, schools and health networks. Click here for more detail.

Challenge 25C25badge

Challenge 25 is an industry-led strategy that encourages anyone buying alcohol who is over 18 but looks under 25 to carry acceptable ID. It is now widely used on our high streets. Challenge 25 signage is available for download free of charge. Click here for more detail.

PASS Scheme

pass hologramThe Proof of Age Standards Scheme (PASS) is the UK’s national proof of age accreditation scheme. PASS sets and maintains minimum criteria for proof of age card issuers to meet, making it easier for licensees to identify valid ID cards from those attempting to buy alcohol. Click here for more detail.


drinkawareWe support Drinkaware, an independent, UK-wide charity which carries out a range of work to equip people with the knowledge they need to make sensible choices about how much they drink. Click here for more detail.

Wine In Moderation

To complement our national-level work to encourage sensible drinking, we also promote international initiatives. The WSTA supports the European wine industry’s ‘Wine in Moderation’ (WIM) programme. Click here for more detail.

International Alliance for Responsibile Drinking

The International Alliance for Responsible Drinking (IARD) serves as Secretariat to the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking ( As part of their continued work to address harmful drinking, IARD has developed a new consumer information site to promote responsible drinking. This is available at

Marketing and Advertising

The UK has some of the strictest restrictions on alcohol marketing and advertising in the world. The industry’s self-regulation through the Portman Group’s Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks  works to ensure that  products do not encourage irresponsible consumption or appeal to children. Click here for more detail.

Alongside this, the Advertising Standards Authority enforces strict standards over advertising on as television, radio, press and cinema advertising . Click here to go to The Advertising Standards Authority's website.  

Other links and resources

The WSTA has put together guidance to help you operate your business in a socially responsible manner:

Want to know more? Ask Carlo Gibbs
Carlo Gibbs

Carlo Gibbs - Director of UK Policy & Social Responsibilty

Carlo is responsible for managing the WSTA’s UK policy and public affairs program. Additionally, he leads on the WSTA’s social responsibility work through initiatives such as the Retail of Alcohol Standards Group and Challenge 25 and works with industry partners on local initiatives to tackle alcohol harm. He also supports retailer members, particularly around licensing obligations.

Email: [email protected]
Telephone: 020 7089 3871

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