Partnership Initiatives

PASS Scheme

PASSLogoThe WSTA is a supporter and funder of the Proof of Age Standards Scheme (PASS), the UK’s national proof of age accreditation scheme. PASS sets and maintains minimum criteria for proof of age card issuers to meet, making it easier for licensees to identify valid ID cards from those attempting to buy alcohol. Click here for more detail.



drinkawareThe WSTA supports and promotes the work of Drinkaware, an independent, UK-wide charity which carries out a range of work to equip people with the knowledge they need to make sensible choices about how much they drink. Click here for more detail.


The Portman Group

Portman Group Logo 2007The WSTA works in partnership with the Portman Group. The Portman Group’s role is to lead on best practice in alcohol social responsibility through the actions of its member companies, regulate the promotion and packaging of alcoholic drinks sold or marketed in the UK through its Code of Practice, and challenge and encourage the industry to market its products responsibly. Full details about the work of the Portman Group, including its codes, are available here:


Local Alcohol Partnerships

LocalAlcoholPartnershipsLogoThe WSTA supports the Local Alcohol Partnerships Group, which enables collaboration between a range of industry partnership schemes to maximise their impact on reducing alcohol related harm in local communities and diversifying the night time economy. These include Pubwatch, Best Bar None (BBN), Purple Flag and Community Alcohol Partnerships (CAP), which work alongside Street Pastors and are also often supported by Business Improvement Districts (BIDs). The schemes complement each other, and can be integrated into existing local authority partnership structures to create a valuable toolkit to tackle alcohol specific-issues and help reduce the burden on local emergency services. Click here for more information:


Wine In Moderation

WineInModeration LogoTo complement our national-level work to encourage sensible drinking, the WSTA also promotes international initiatives including the European wine industry’s ‘Wine in Moderation’ (WIM) programme. Click here for more detail.


International Alliance for Responsibile Drinking

IARD LogoThe WSTA supports and promotes the work of the International Alliance for Responsible Drinking (IARD). IARD serves as Secretariat to the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking ( As part of their continued work to address harmful drinking, IARD has developed a new consumer information site to promote responsible drinking. This is available at


Want to know more? Ask Carlo Gibbs
Carlo Gibbs

Carlo Gibbs - Director of UK Policy & Social Responsibilty

Carlo is responsible for overseeing all aspects of the WSTA’s domestic policy work. This includes UK policy development, Government relations, parliamentary engagement in the UK and devolved assemblies, and its wider public affairs program. His remit covers a number of key policy areas including licensing, duty and health. He also leads on the WSTA’s social responsibility work including managing Retail of Alcohol Standards Group and its initiative around responsible retailing, including Challenge 25 and other partnership initiatives aimed at tackling alcohol harm.

Email: [email protected]
Telephone: 020 7089 3871