Articles

UK health labelling (sensible drinking messages)

As part of a Public Health Responsibility Deal with the Government in March 2011, the UK alcohol industry has pledged to implement a health labelling scheme to better inform consumers about responsible drinking.

The following documents are provided to assist businesses wishing to implement health labelling (sensible drinking guidelines, pregnancy warning, information on units,…). You will find below a design guide, as well as links to high resolution design elements.

• Click here to access the Labelling Design guide

Additional graphic elements (the following files are jpegs or gifs):

• Bottle – graphic
• Glass - wine
• Glass - spirits
• Pregnancy logo 1
• Pregnancy logo 2
• Pregnancy logo 3 (note that this is transparent gif file which will only appear against a darker background)
• Unit calculator spreadsheet (xls file)
• High resolution graphics (zip file, 4MB)

Please note that you will need to contact Drinkaware directly regarding the use of their logo which requires a licence. 

To apply for a licence please email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
More information is available at: http://www.drinkaware.co.uk/media/the-drinkaware-logo  

Contact David Tromans if you need further information – ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it. or 020 7089 3880)