Copy writer (Full-Time)

South East, United Kingdom (Theale) |Other

Laithwaite's Wine
Contact Name
Andrea Folkard
Contact Phone

Job Description

Laithwaite’s Wine is looking to recruit a Copy Writer on a permanent full time basis to be located out of our head office in Theale. This is an exciting opportunity to work within a small copy team and learn and enhance your existing skills. The successful candidate will have an interest in wine, ideally be able to demonstrate previous commercial copy writing experience and definitely have the ability to persuade. If this sounds like you then read on.

Overall job purpose:

  • To provide effective and engaging wine-selling copy across online and offline channels, with a consistency of tone and a clear understanding of brand and wine propositions.   ·    

  • To achieve sales targets (where applicable for specific offers) and to enrich customer experience of our wines and services. In short, we need someone who can sell wine and not just describe it!  

Key Responsibilities:   · 
  • To take responsibility for writing tasks across all marketing channels, as designated by the Head of Copy · 
  • Research relevant products, suppliers and regions ·     
  • Write creatively and convincingly in a style that is consistent with core Laithwaite’s brand values
  • Understand our customers better to ensure that copy helps them enjoy the Laithwaite’s experience ·   
  • Deliver copy in appropriate form to external agencies, the web team, printers and all relevant internal departments ·
  • Deliver copy on schedule to ensure efficient workflow throughout the company · 
  • Actively participate in wine briefings, creative briefings, planning sessions and other group activities as required
  • Maintain and develop good communications with all colleagues within Creative Services as well as buyers, marketing and merchandising.  ·  
  • Monitor results of work undertaken.    


Required Qualifications, Skills or experience:  

  • Strong academic background – educated to degree standard or equivalent ·    
  • Wine knowledge and an interest about learning about wine ·  
  • Excellent written and verbal communication skills· 
  • Commercial copy writing / direct marketing experience – or simply the ability to persuade!  

Preferred skills

Personal Qualities:   ·  

  • Customer focused and business aware
  • Ability to write well under pressure and to write for multiple marketing channels
  • Team player 
  • Creative and flexible and commercially aware ·   
  • An advocate for Laithwaite’s Wine

How to apply

To apply for this vacancy please submit your CV and covering letter, addressed for the attention of Richard Bull to [email protected]