WSTA launches draft Strategic Plan 2017-2022

The WSTA launched its new draft strategic plan for 2017-2022 at its Annual Conference earlier this week.

The plan outlines what the WSTA is seeking to achieve for its members over the next 5 years, and lays out four pillars through which the organisation plans to achieve this.

The WSTA aims to ensure that the wine and spirit industry is:

1. Appropriately taxed and regulated
The WSTA continues to press Government to ensure legislation affecting wine and spirit businesses is proportionate and fit for purpose; will continue to work to tackle all types of fraud; and aims to have wine and spirits recognised in the Government’s forthcoming Industrial Strategy.

2. Internationally focused
The WSTA has increased efforts to help members who want to increase exports. Recent missions to Japan to promote British gin and English sparkling wine, and events in Copenhagen and planned activity in Madrid, alongside a return to Japan and Hong Kong, are evidence of this.

3. Socially responsible
The WSTA has a proud record of working in partnership with Government to introduce voluntary labelling, and to develop local initiatives that tackle alcohol related crime and harm in local communities. WSTA’s work with retailers has led to guidance on the responsible retail of alcohol and policies around underage drinking. Community Alcohol Partnerships which will shortly celebrate its 10th anniversary.

4. Collaborative
The WSTA is committed to working with Scottish Alcohol Industry Partnership, the Welsh Government Alcohol Industry Partnership and the Northern Ireland Alcohol Advisory Group, alongside work with the UK Government and the All Party Parliamentary Wine and Spirit Group in Westminster. Further afield, collaboration with European and International partners, through Comité Vins, SpiritsEurope, the World Wine Trade Group, FIVS and others is also essential.

Speaking at the conference, Miles Beale, Chief Executive, WSTA, described the new Strategic Plan:

“The Plan aims to consolidate all work the WSTA undertakes for members. It also seeks, for the first time, to outline goals we want to achieve as an Association during the next five years, as well as how we intend to achieve them.”

Members are encouraged to feedback on the draft report, which the WSTA is circulating throughout its membership. The agreed Plan will be published around the next WSTA Board meeting, scheduled for October.

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