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THE WSTA LONDON GIN TRAIL


HOLIDAY GIN-SPIRATION:NEW TOURIST TRAIL PUTS UK’S THRIVING GIN INDUSTRY ON THE MAP


 WSTA LondonGinMap Mar16 MapOnly

(Full map can be downloaded here)

THE Wine and Spirit Trade Association are today launching the WSTA London Gin Trail to commemorate the revival of the Great British Spirit.

Sales of gin in the UK have rocketed by a massive £150 million in the last two years and we are now the biggest exporter of gin in the world.

To celebrate such significant achievements the WSTA has put gin in its rightful place on the London tourist map.

And jointly with Environment Secretary Elizabeth Truss the Great British gin boom is going global.

The Secretary of State today presents the WSTA’s London Gin Trail to guests at the Great Food and Drink Reception as she leads the UK’s biggest ever trade delegation to China

The London Gin Trail features 12 locations chosen to represent some of the best gin distilleries, bars and gin experiences the capital has to offer.

Visitors who step onto the trail will learn more about the arts of gin making and sample some of the highest quality products on the market today – every single one with its own distinctive taste.

Taking in Sipsmith in the west and Beefeater: The Home of Gin in the south east, the tour winds its way through London’s craft distillers, trendy cocktail bars and iconic hotel bars  - including Duke’s Hotel where Bond author Ian Fleming first coned the classic line, ‘Shaken not Stirred’.

The trail captures both the historical and traditional, as well as the cutting edge flavours and technologies inspired by our world class distillers and mixologists.

WSTA Chief Executive Miles Beale said: “We are thrilled to be announcing the launch of the WSTA London Gin Trail.

“This is a hugely exciting time for everyone involved in the UK gin industry and our gin trail is the start of a fascinating venture to share the origins, art and innovations involved in producing this Great British spirit.

“British gin has a strong, vibrant history. By publishing the gin trail map we hope to mark its renaissance and ensure its future as a quintessentially British, internationally recognised spirit.”

Despite signs of such promising growth in the UK’s spirits market, UK spirits duty is still the fourth highest in the EU at £7.74 per litre, compared to £2.05 per litre in Germany.

Miles Beale added: “It is a poorly understood consumer outrage that excise duty on spirits is so much higher in the UK in comparison to our European counterparts. This isn't just unfair on UK consumers; it's unfair on great British businesses, like those mushrooming to create export-friendly British gin - which the WSTA's London Gin Trail demonstrates is now a tourist attraction in its own right.
"To support UK consumers and UK businesses, especially micro businesses and SMEs, we would like to see the Chancellor continuing his policy of redressing this gross imbalance with another 2% excise duty cut”.

Environment Secretary Elizabeth Truss unveiled the new tourist trail in China this week (Monday 9 November) on the first day of her trip to the country as she leads the UK’s biggest ever food and drink trade delegation to China.

Her ambition is to drive UK gin exports to rival the success of Scotch whisky, which reached £4 billion last year.

Welcoming the new trail, Elizabeth Truss said:

“This new trail captures the traditional roots of British gin making, with historic distilleries like Beefeater, and the architects of our gin revival, like Sipsmith, who are creating exciting new twists on a classic. Now tourists from all over the world can come to the UK and experience the very best of the British gin industry.

“This is a particularly exciting time for the gin industry with the UK being the biggest exporter of gin in the world, selling enough globally to make over 1.6 billion gin and tonics. I want to harness the ambition of our ‘gin-trepreneurs’, helping them to grow the UK’s reputation for quality gin both here and abroad”.

Gin Facts:

  • Between 2010 and 2014 a total of 73 new spirit distilleries opened in the UK - with 56 set up in the past two years.

  • Gin sold within the UK has gone from making £719 million to £869 million in the last two years – up 21%.

  • The number of UK gin brands has also more than doubled since 2010 from 31 to 73 due to the demand for new brands using locally sourced ingredients and natural botanicals.

  • Exports of our top-class UK gin have risen by 37% in the past five years, bringing £1.76 billion to the UK economy.

  • Almost 140 million bottles of gin made in the UK are now exported every year.

  • A total of 1.6 billion gin and tonics were sold globally in 2014. Further boosting exports of this unique spirit will bring jobs, investment and billions into the UK’s growing economy.

The electronic version of the map will be available next month.

The WSTA London Gin Trail  invites you to pick and choose the venues at your leisure. Some of the destinations do require pre-booking as mentioned on the map. Check opening times and work out a timetable that suits you.

The trail map can be printed off from our website or if you would like a copy sent to you please email your address to us at [email protected]

 

About the WSTA:

Notes to editors:

The WSTA is the UK organisation for the wine and spirit industry, representing 340 companies producing, importing, transporting and selling wine and spirits. The WSTA works with its members to promote responsible production, marketing and sale of alcohol.

For more information please contact Lucy Panton:

Tel: +44 (0) 207 0893875

Mobile: + 44 (0) 7776422656

Want to know more? Ask Jessica Norman
Jessica Norman

Jessica Norman - Operations & Events Manager

Jessica is responsible for all internal and external WSTA events and the day-to-day operations of the WSTA. Her role includes liaising and coordinating suppliers, inhouse design, inventory, and IT.

Email: [email protected]
Telephone: 020 7089 3884

Twitter @wstauk

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