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Industry removes 1.3 billion units of alcohol from the market two years ahead of schedule


The alcohol industry has removed 1.3 billion units of alcohol from the market as part of the governments responsibility deal. 


This beats the target set in 2011 which was to remove 1 billion units by 2016. The figures were revealed in the departments of healths second interim report of the responsibility deal, which was released today.

Commenting on the confirmation that the drinks industry has achieved its target two years ahead of schedule, WSTA Chief Executive Miles Beale said:

“This is an incredible voluntary effort from the industry, which has vastly exceeded an ambitious target two years ahead of schedule. 

It is yet another example of real progress being achieved by Government and industry working in partnership to promote responsible drinking and tackle alcohol misuse.

The industry has a vital role to play in tackling harmful consumption and is committed to building on this progress and delivering on its Responsibility Deal pledges, including publishing guidance on the responsible retail of alcohol by the end of the year.”      

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