WSTA Annual Conference 2013 – Responding to changes in consumer demand

A focus on adapting to changes in consumer demand will be the key focus of the Wine and Spirit Trade Association’s Annual Conference, being held tomorrow (Wednesday 25 September).

Lord Black of Brentwood, Executive Director of the Telegraph Media Group and a Conservative Life Peer* is the keynote speaker and will focus on how the newspaper industry has adapted to meet changes to consumer demand in a new, technological age. In addition he will offer first-hand insight into the challenges of operating in an industry under imminent threat of new and significant regulation.

Speaking ahead of the conference Lord Black said:

"In a relatively short space of time the newspaper industry has had to adapt to fundamental changes in consumer demand - driven and facilitated by technological change. The physical product, the business model and the culture of readership have all changed at great speed. While change brings with it great challenges, it also provides an opportunity to review current business models and respond to consumers’ needs.

There is a similarly significant change in the future shape of regulation. The industry is making rapid progress in establishing a new and effective system of self-regulation, which is vital to the maintenance of press freedom and indeed to the reputation of Britain's media across the globe."

The conference will also feature a panel discussion chaired by Simon Jack, the Today programme’s Business Editor. Joining him on the panel will be Barry Clark, Account Director of the Future Foundation, Huw Pennell, Managing Director of Maxxium UK  Ltd, Rebecca Smart, Chief Executive of Osprey Publishing and Jon White, previously Marketing Director at Kimberly Clark and Chair of the Executive Committee of ISBA (the voice of British Advertisers).

WSTA Chief Executive Miles Beale said:

“I am thrilled that we have such a high calibre of speakers from a range of industries who are well placed to offer a fresh perspective on the challenges facing our trade, as well as ideas for meeting the needs of today’s consumer.”

Norbert Dentressangle will be sponsoring the conference, which starts with coffee from 8.45am, concluding at 12.45pm with a drinks reception, followed by lunch. Follow the conference on Twitter, go to #wstaconference.

*Lord Black is Executive Director of the Telegraph Media Group and a Conservative Life Peer. He was central to the campaign mounted by the newspaper industry to offer an alternative to regulation as suggested by Lord Leveson, putting forward a tougher self-regulatory approach as an alternative. He was also the Director of Communications at the Press Complaint’s Commission in the mid-1990s as it underwent considerable change.


Notes to Editors:

For more information please contact William Boyack:

Tel:         +44 (0) 20 7089 3876

Mob:     +44 (0) 7948 329 001

Email:    [email protected]

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