Christmas prices to soar under Government plans

With less than a week to go until Christmas, the Wine & Spirit Trade Association is warning consumers that they could face a price hike of nearly £17 for their drinks shop in future, if the Government presses ahead with its plans for minimum unit pricing of alcohol. 

This latest news follows widespread reports of Cabinet splits over the impact of the policy on lower income families. The WSTA’s research shows the true impact that minimum unit pricing, and a multi-buy ban, will have on hard-pressed families preparing for Christmas.

A minimum unit price of 50p, coupled with the proposed ban on multi-buy discounts, would mean that customers stocking up to celebrate Christmas with family and friends could see their drinks shop rise in price from £46.96 to £63.91:

Xmas Shopping list

£-December 12

£-Government’s proposals


3 bottles of wine

£10 (3 for £10 offer)


3 bottles of cava

£11.97 (£3.99 each)

£12.93 (£4.31 each)

1 bottle Scotch whisky



1 bottle sherry



20-pack beer







WSTA Chief Executive Miles Beale said:

“Our research shows the true impact that minimum unit pricing will have on hard pressed families as they prepare for Christmas, adding nearly £17 to a typical Christmas drinks shop. It is unrealistic for the Government to pretend this policy won’t hit responsible consumers, preparing to celebrate Christmas with their family and friends. 

“It is time for David Cameron to use some common sense, listen to his Cabinet colleagues, and drop this unfair and ineffective policy now.”


Notes to Editors:

Prices based on the following offers available at 14 December 2012:


Product  / Offer



Price 2012

After MUP / multi-buy ban


Tesco Brut Cava






3 bottles of wine for £10 multi-buy






Smart-price Scotch Whisky





Carlsberg 20 can pack





Fino Sherry





The WSTA is the UK lobbying organisation for the wine and spirit industry representing over 340 companies producing, importing, transporting and selling wines and spirits. We campaign to promote the industry’s interests with governments at home and abroad. We work with our members to promote the responsible production, marketing and sale of alcohol.

For more information please contact Aileen Keyes:
Tel:         +44 (0) 20 7089 3881
Mob:      +44 (0) 7504 498 656
Email:     [email protected]

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