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WSTA hosts Canadian trade delegation


Representatives from one of the world's largest spirits buyers, the Liquor Control Board of Ontario, are in London this week to meet senior figures from the UK trade.

The LCBO buys product for all of the provincial Government-owned alcohol retail outlets throughout Ontario. The visit gives buyers the opportunity to meet major UK exporters and learn more about the latest product developments.

The WSTA-hosted visit will introduce LCBO buyers to representatives from a host of leading spirit producers, including Beverage Brands Ltd, G&J Greenall, Global Brands, Hayman Distillers and Halewood. The buyers will also meet several retailers.

LCBO Category Manager (White Spirits, RTDs and Accessories) Stacee Roth said:
"As buyers for the province of Ontario, the world's largest liquor retailer, it's vital we're aware of the latest market trends and product developments. This visit gives us the opportunity to hear direct from some of the UK's leading spirits companies and extend our knowledge of the range of products available."

WSTA Spirits Policy Manager Louise Foxwell said:
"Ontario is home to a third of Canada's population so it offers a major market opportunity to producers looking to increase their exports. UK producers are at the forefront of innovation in the spirits category and are well placed to help buyers appreciate the new opportunities on the market."

Ends


Notes to editors
The WSTA is the UK organisation for the wine and spirit industry representing over 340 companies producing, importing, transporting and selling wines and spirits. We campaign to promote the industry's interests with governments at home and abroad. We work with our members to promote the responsible production, marketing and sale of alcohol.

For more information please contact Gavin Partington:
Tel: +44 (0) 20 7089 3876
Mob: +44 (0) 7966 014058
Email: [email protected]


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