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Research shows consumers spending more on wine to drink at home


The latest research commissioned by the WSTA shows consumers are willing to spend more on a bottle of wine to drink at home.


In fact the last year has seen a 30% increase in the number of regular wine drinkers paying more than £7 per bottle of wine for domestic consumption.  The average price of a bottle of wine in the off-trade is £4.32.

The poll of UK wine drinkers by Wine Intelligence suggests more consumers are choosing to spend on wine at home with a meal rather than spend on a night out.  The survey shows that 13% of regular UK wine drinkers now spend over £7 per bottle of wine compared to 10% at the same time last year.

At the same time the number of those saying they don’t buy wine in pubs and restaurants has increased by a third from 9% in to 12%.

The survey reinforces other trends:

• 56% of wine drinkers say they regularly drink Pinot Grigio compared to 43% three years ago.  Choice of Chardonnay has gone from 71% to 63% over the same period.
• Rosé accounts for 18% of wines consumed by UK regular wine drinkers, up from 10% in 2007 with white wine the loser, down from 45% to 37%”
• The numbers saying they drink wine most days or every day continue to fall – 12% now compared to 17% in 2007

Elsewhere the findings suggest consumers are increasingly willing to consider wines with abv levels below 12.5.

Commenting on the survey, WSTA Chief Executive Jeremy Beadles said:  “The figures suggest that while consumers may be going out less they are spending more on a bottle of wine to drink at home.

“No doubt some of this stems from price increases driven by tax and other factors but it also fits into a pattern of consumers enjoying wine at home with a meal instead of going out.”


End

 

Notes to editors:

Survey
The Consumer Intelligence survey of regular UK wine drinkers is conducted by Wine Intelligence using their Vinitrac® online survey platform.  Margin of error is plus/minus 1%. The sample size was 1,042.

WSTA
The WSTA is the UK organisation for the wine and spirit industry representing over 320 companies producing, importing, transporting and selling wines and spirits.
We campaign to promote the industry’s interests with governments at home and abroad.
We work with our members to promote the responsible production, marketing and sale of alcohol.

For more information please contact Gavin Partington:
Tel:  +44 (0) 20 7089 3876
Mob:  +44 (0) 7966 014058
Email: [email protected]