WSTA response to Mandatory Code Proposals

19 January 2010

Responding to today's Mandatory Code Proposals for the sale of alcohol, WSTA Chief Executive Jeremy Beadles said:

"We've always questioned whether the Mandatory Code would address the real issues associated with alcohol misuse but we share the Government's objective of tackling irresponsible businesses and consumers.

"However, new rules and legislation will achieve little unless there is strict enforcement of existing laws designed to prevent alcohol misuse and associated anti-social behaviour and a policy focus on problem drinkers."

"We need the carrot and the stick. The Campaign for Smarter Drinking, funded by the drinks industry and supported by Government, is challenging the culture of excessive drinking amongst a significant number of young adults.  Let's also ensure the laws in place to tackle alcohol misuse are rigorously enforced.

"In most respects the Code enforces best practice that is already met or exceeded by the vast majority in the trade.

"It makes sense to ask retailers to provide customers with water and a choice of measure size for their drink.

"Retailers led the way by introducing Challenge 21 in 2006 and last year saw the widespread adoption of Challenge 25 as part of our members' commitment to combat underage purchase of alcohol."


Notes to Editors:

The WSTA is the UK lobbying organisation for the wine and spirit industry representing over 320 companies producing, importing, transporting and selling wines and spirits.
We campaign to promote the industry's interests with governments at home and abroad.
We work with our members to promote the responsible production, marketing and sale of alcohol.

For more information please contact Gavin Partington:
Tel:  +44 (0) 20 7089 3876
Mob:  +44 (0) 7966 014058
Email: [email protected]


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