Email Campaign Manager (Full-Time)

South East, United Kingdom (Theale, Berkshire) |Media & communications

Laithwaite's Wine
Contact Email
Competitive Salary with excellent Company benefits
12 month Fixed Term Contract

Job Description

Overall Job Purpose

Support the Email & Digital Experience Manager to deliver the full calendar of email activities via detailed briefings, reporting, analysis and re-forecasting across relevant Direct Wines’ brands.   Work with both the Email & Digital Experience Manager, Email Design Manager and Email Developers to optimise product propositions and email templates, working to email design/setup best practices. Manage day-to-day requests around emails e.g. unsubscribers, updating seedlists, etc.   This role will also be responsible for supporting the execution of key projects around triggered/transactional activity and integration projects with email and relevant business platforms.

Key Responsibilities

  • Co-ordinate full email briefing process in conjunction with product planning meetings and the email calendar
  • Co-ordinate process of email creation, through to sign-off and send, of emails. Manage sign-off with associated agency(s) and relevant team members
  • Work with Customer Marketing contacts to ensure consistency and clear communication across activity
  • Own the email calendar of activities and advise on opportunities/availability
  • Responsibility for verifying final setup and send of emails are to brief and error-free
  • Reporting support - analyse creative tests/produce detailed individual email analysis to be submitted at regular intervals to the Email & Digital Experience Manager. Includes daily management and updates of overall email reporting sheet + weekly updates into our Global Marketing System.
  • Evaluate landing page performance and advising options for optimisationCo-ordinate creation/execution of key email projects e.g. Triggered campaigns/dynamic product personalisation, data mapping into ESP, etc
  • Co-ordinate template optimisation with Email Graphic Designer (inc. Mobile Optimisation)
  • Co-ordinate and manage email updates/stock issues, etc in conjunction with Email & Digital Experience Manager
  • Data co-ordination/uploads (as required)
  • Manage work on other Digital Channels as required e.g. Managing SMS creation and setup
  • Work with U.S. and Australia teams to share learnings and optimise emails
  • Keep abreast of industry best practice, new techniques and competitor activity in relation to email design, providing a summary with suggestions for incorporation into planning meetings
  • Support Email & Digital Experience Manager as required
  • Monthly Budget invoice support
Essential Skills
  • Previous experience working with Email
  • Previous experience of creating and executing briefs to strict deadlines
  • Understanding of Dynamic content in emails
  • Previous hands-on ESP experience/knowledge
  • Impeccable organisational skills and the ability to multi-task
  • Ability to provide regular reports / insight to the business on Email performance and recommendations
  • Ability to provide useful insight from test result data
  • Ability to problem solve and co-ordinate with technical teams to achieve desired goals
  • Ability to influence creative to achieve desired goals/conversions (creative design / email layout / banner production)
  • Excellent time management skills
  • Excellent attention to detail
  • Works well under pressure 


Educated to degree standard or equivalent preferred but not essential depending on experience

Preferred skills

  • Retail/eCommerce background
  • Design/Creative skills (image manipulation / email layout / banner production)
  • Good technical knowledge of email design techniques and triggered email setups / logic
  • Email best practice knowledge
  • Knowledge of triggered emails
  • CMS experience

Other info

Personal Skills

  • Excellent communication skills and the ability to work well with multiple teams and personnel and different levels
  • Strong project management - ability to manage and deliver several campaigns simultaneously
  • Ability to tackle new problems and work with relevant team members to come up with solutions
  • Ability to understand complex technical requirements and articulate to relevant personnel to achieve project tasks
  • Ability to work under pressure to tight deadlines
  • Strong attention to detail
  • A ‘can-do’ attitude

How to apply

Please apply with your CV and covering letter to [email protected] by the closing date of 17th November 2017