Research shows consumers spending more on wine to drink at home
The latest research commissioned by the WSTA shows consumers are willing to spend more on a bottle of wine to drink at home. In fact the last year has seen a 30% increase in the number of regular wine drinkers paying more than £7 per bottle of wine for domestic consumption. The average price of a bottle of wine in the off-trade is £4.32.
The poll of UK wine drinkers by Wine Intelligence suggests more consumers are choosing to spend on wine at home with a meal rather than spend on a night out. The survey shows that 13% of regular UK wine drinkers now spend over £7 per bottle of wine compared to 10% at the same time last year.
At the same time the number of those saying they don’t buy wine in pubs and restaurants has increased by a third from 9% in to 12%.
The survey reinforces other trends:
• 56% of wine drinkers say they regularly drink Pinot Grigio compared to 43% three years ago. Choice of Chardonnay has gone from 71% to 63% over the same period.
• Rosé accounts for 18% of wines consumed by UK regular wine drinkers, up from 10% in 2007 with white wine the loser, down from 45% to 37%”
• The numbers saying they drink wine most days or every day continue to fall – 12% now compared to 17% in 2007
Elsewhere the findings suggest consumers are increasingly willing to consider wines with abv levels below 12.5.
Commenting on the survey, WSTA Chief Executive Jeremy Beadles said: “The figures suggest that while consumers may be going out less they are spending more on a bottle of wine to drink at home.
“No doubt some of this stems from price increases driven by tax and other factors but it also fits into a pattern of consumers enjoying wine at home with a meal instead of going out.”
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Notes to editors:
Survey
The Consumer Intelligence survey of regular UK wine drinkers is conducted by Wine Intelligence using their Vinitrac® online survey platform. Margin of error is plus/minus 1%. The sample size was 1,042.
WSTA
The WSTA is the UK organisation for the wine and spirit industry representing over 320 companies producing, importing, transporting and selling wines and spirits.
We campaign to promote the industry’s interests with governments at home and abroad.
We work with our members to promote the responsible production, marketing and sale of alcohol.
For more information please contact Gavin Partington:
Tel: +44 (0) 20 7089 3876
Mob: +44 (0) 7966 014058
Email:
WSTA response to Coalition Government policy statement on alcohol
Responding to today’s Coalition Government policy statement, the WSTA welcomes the proposal to ban below cost sale of alcohol.
WSTA Chief Executive Jeremy Beadles said:
“The WSTA supports a ban on selling alcohol below the level of duty plus VAT on the basis that these are both consumer taxes and therefore the cost should be passed on to the consumer.
“While the WSTA remains opposed to minimum pricing we are keen to work with Government on the issue of below cost selling to ensure any future legislation does not discriminate against any particular section of the drinks industry.
“However, we do not believe that alcohol pricing and taxation provide the solution to alcohol misuse. What’s needed is education and rigorous enforcement of laws to address misuse and related anti-social behaviour.
“We will continue to work with Government to communicate the sensible drinking message, not least through the Campaign for Smarter Drinking, which this week received the Drinks Business Responsible Drinking 2010 award.”
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Notes to editors:
WSTA
The WSTA is the UK organisation for the wine and spirit industry representing over 320 companies producing, importing, transporting and selling wines and spirits.
We campaign to promote the industry’s interests with governments at home and abroad.
We work with our members to promote the responsible production, marketing and sale of alcohol.
For more information please contact Gavin Partington:
Tel: +44 (0) 20 7089 3876
Mob: +44 (0) 7966 014058
Email:
Drinkaware Christmas campaign nominated for prestigious award
Drinkaware’s ‘What’s Britain Drinking this Christmas?’ campaign is nominated for a prestigious CIPR Excellence Award. The alcohol awareness charity’s campaign is shortlisted in the best ‘integrated campaign’ category in the Chartered Institute of Public Relations’ awards.
One of seven shortlisted entries, the festive campaign impressed the judging panel by demonstrating integrated use of communications to achieve its objectives. The campaign, which was also recently presented as a case study at a ‘PR in a digital world’ conference, used PR, experiential and digital methods to conduct what is believed to be the biggest interactive examination of the nation’s drinking via giant unit calculators and through Drinkaware and supporters’ websites.
Chris Sorek, Chief Executive of Drinkaware, says: “We’re delighted to be nominated for such an influential award. Challenging the drinking habits of the nation, particularly at a time of year when most people tell us they drink to excess without feeling guilty, is a difficult task and this award recognises that we are meeting that challenge. By combining a creative approach with technology we were able to get people to think about how much they were drinking, make them aware of the unit guidelines and give them information about alcohol and calories that would help consumers consider their drinking in the future.”
Drinkaware’s ‘What’s Britain Drinking this Christmas?’ campaign generated record levels of interest from consumers, including:
A monthly record for traffic to the Drinkaware website of 204,858
30,407 entries into the Drinkaware alcohol unit calculator
4,087 members of the public completing the unit calculator via experiential activity (averaging one every 35 seconds)
152 pieces of media coverage in consumer media across the month
The campaign was developed with the support of Drinkaware PR and digital agencies, Frank PR and Enable Interactive.
Winners will be announced at The CIPR Excellence Awards Dinner and Awards Ceremony to be held on 16 June 2010 at Park Plaza Westminster Bridge Hotel, London.
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For more information or to interview a spokesperson please contact:
Laura Ellis - Communications Assistant
Email:
/ Tel: 020 7766 9910 / Mob: 07917 135436
Notes to editors: Drinkaware provides consumers with information to make informed decisions about the effects of alcohol on their lives and lifestyles. Our public education programmes, grants, expert information, and resources help create awareness and effect positive change. An independent charity established in 2007, Drinkaware works alongside the medical profession, the alcohol industry and government to achieve its goals. For further information, visit www.drinkaware.co.uk
The Chartered Institute of Public Relations is the professional body for PR practitioners in the UK. With over 9,500 members, involved in all aspects of the public relations industry, it is the largest body of its type in Europe. The CIPR advances the PR industry in the UK by making its members accountable through a code of conduct, developing policies for the PR industry, representing its members, and raising standards through education and training. For further information, visit www.cipr.co.uk. The CIPR excellence awards recognise and reward best practice in public relations throughout the UK and acknowledge personal and team achievement at the highest professional level.
