Meet the WSTA team...

Dan Jago

Dan Jago

Chairman, Wine and Spirit Trade Association / Chief Executive, Berry Bros. & Rudd

Dan has been involved in the drinks business for most of his working life. After a gap year spent delivering wine on a bicycle and 9 years in the Royal Navy as a Navigator, in 1988 he joined Layton’s, an old school London City wine merchant.

In 1990, he joined Bibendum Wine Limited setting up their off trade agency division. He was appointed to the board in 2000, and became joint Managing Director in 2001.

In April 2006, Dan joined Tesco, a company he had supplied for more than 10 years, as Category Director for Beers, Wines and Spirits (BWS). Tesco is the world’s largest buyer of wine and operates over 6,500 stores in 13 countries around the world.

In late 2012, Dan was appointed UK and Group Wine Director with responsibility for Tesco’s overall wine sourcing and range development for all the business’ across the UK, Western and Central Europe and Asia. 

In October 2015, Dan was appointed Chief Executive of Berry Bros. & Rudd.

Miles Beale

Miles Beale

Chief Executive, Wine and Spirit Trade Association

Miles has overall responsibility for the activities and management of the WSTA, including advice, member services, public affairs, and media relations. His role includes building and leading, in conjunction with the Executive Board, the development of the WSTA’s strategy and priorities on behalf of WSTA members.

Email: [email protected]

Troy Christensen

Troy Christensen

Chief Executive, Enotria Wine Cellars

Troy Christensen was appointed as CEO of Enotria Wine Cellars in June, 2014. Enotria is the UK’s best specialist wine supplier, offering customers a world of award winning wine. Enotria acquired Coe Vintners in 2015 creating one of the largest premium wine and spirits distributors in the UK.  

Previous to the appointment, Troy spent 15 years in the beverage alcohol industry, mostly with Constellation Brands, Inc. Troy was the Chief Executive Officer of Accolade Wines from 2011 until 2013. Accolade was created through divestiture of Constellation’s Australian and European business. These platforms were merged in 2009 where Troy served as President. Before leading the merged businesses, Troy had been President, Constellation Europe Ltd, from 2006.

Prior to the appointment in Europe, Troy spent 7 years as CFO for Constellation’s Beer and Spirits business, Barton Brands, located in Chicago, IL.  At the time Barton was the United States’ largest beer importer and third largest producer and distributor of spirits. 

Troy is a Certified Public Accountant, Certified Management Accountant, and Certified Treasury Professional.

Kari Daniels

Kari Daniels

Commercial Director, Tesco

Kari has had a career spanning over 25 years in FMCG manufacturing and retail in both Commercial and Marketing positions. She is currently Commercial Director at Tesco for Packaged Products in the UK (appointed in January 2015).

Kari joined Tesco PLC in the UK in 2002 as a Category Director in Health and Beauty. In 2005 she moved to Chilled Food (Dairy, Convenience, Counters and Tesco Brands). In 2007 she joined UK Marketing as Director of Brand. In 2009 Kari became the UK General Merchandise and Clothing Marketing Director and in 2012 was promoted to Commercial Director for Central European General Merchandise.

Prior to joining Tesco Kari was the Head of Commercial for Beauty at Superdrug and prior to this spent 6 years in FMCG brand marketing on the supplier side at Wella and S C Johnson Wax, having started her career in Clothing at Burton Retail in merchandise planning.

Outside of Tesco Kari became a Trustee at Battersea Dogs and Cats Home in 2015. She is married with 2 sons aged 9 and 8.

Charles Ireland

Charles Ireland

General Manager GB, Ireland & France, Diageo

Charles was appointed Diageo’s General Manager GB, Ireland & France in July 2016, a newly created role that saw him take over from Diageo’s Great Britain country director.
Prior to being appointed to the role, Charles served as managing director of East Africa Breweries Limited (EABL) from April 2013 and he has spent 13 years leading some of Diageo’s biggest businesses in both Asia Pacific and Africa.

Before becoming managing director of EABL, Charles was the Managing Director of Guinness Anchor Berhad(GAB), a highly successful joint venture between Diageo plc. and Heineken. GAB is listed on the Malaysian stock exchange with a market capitalisation of c. £1 billion.

Over the years, Charles has built up an extensive understanding of the many markets Diageo operates within. He first joined Diageo in 1997, after working for Nestle in Great Britain for 10 years. He held senior positions within Diageo in Great Britain and moved to Diageo’s operations in Asia in 2003. Charles was later appointed to his role as Managing Director of GAB in 2006 until he moved to EABL.

Charles is married to Alison; they have 3 children. He enjoys playing golf, sailing and reading.

Tom King

Tom King

Managing Director, Europe, for Treasury Wine Estates

Tom is Managing Director, Europe, for Treasury Wine Estates (TWE), one of the world’s largest wine companies, owners of some of the world’s most iconic wine brands.

Tom has over 10 years’ experience in the drinks industry. Following five years working as an accountant at Ernst and Young he moved to Bacardi as a commercial analyst, and latterly Finance Director of the company’s Global Travel Retail business.

Following his passion for the channel, Tom moved to TWE in 2013, firstly as Commercial Director Global Travel Retail and then a year later as General Manager. In this time he helped establish TWE as the pre-eminent force in the wine category in Travel Retail.

In 2015 Tom was also named General Manager for the Central & Eastern European regions as well as for Global On-Premise, before being appointed Managing Director, Europe in early 2017.

Tom is a qualified chartered accountant.

Pierpaolo Petrassi

Pierpaolo Petrassi

Head of Buying - Beers, Wines, Spirits & Tobacco, Waitrose

Pierpaolo Petrassi MW has worked in the Wine & Spirit industry for 33 years. He was born in London of Italian parents and holds dual Italian & British citizenship. He followed his father into the wine industry in 1983 and having worked in both sales and buying roles for the Carnevale Group (1987-1997), International Wine Services (1997-2003), WaverleyTBS (2003-2007) & Tesco (2007-2010), he became Head of Buying for Beers, Wines & Spirits at Waitrose in 2010. He was also Chairman of the Italian Wines Committee of the Wine & Spirit Association from 1998 to 2005.

Pierpaolo became a Master of Wine in 2007 and was the first Italian to achieve this qualification.  He has been consistently placed in the top 5 of OLN's most influential people in Wine, coming in at number 2 in 2016.

Laurent Pillet

Laurent Pillet

Managing Director, Pernod Ricard UK

Laurent joined the Pernod Ricard Group in 1991 as Product Manager in France. In 1995, he was appointed Marketing Director of Havana Club International. He then took the role of Business Development manager of Pernod Ricard Americas in 1999 based in Mexico, earning his first Managing Director position at Pernod Ricard Andes in 2002.

In 2011, he was appointed Managing Director of Pernod Ricard Sub Saharan Africa. Laurent Joined Pernod Ricard UK as Managing Director in 2016.

Pernod Ricard UK is part of Pernod Ricard – world’s no. 2 of the wines and spirits industry. The company is responsible for the sales, marketing and distribution of the Group’s leading premium spirits, wines and champagnes in the UK.

Tamara Roberts

Tamara Roberts

CEO, Ridgeview Estate Winery

Tamara began her career by obtaining a degree in Law & Accountancy, initially working in the London financial services industry and then finding work nearer home, joining Moody International Limited as Divisional Financial Controller.

In 2004 Tamara joined her family’s business Ridgeview Wine Estate as General Manager and was promoted to CEO in July 2014. Tamara has overseen the growth of production in that time from 25,000 bottles per annum to nearly 250,000 bottles with plans to double production incrementally over the next 5 years.

Being actively involved with the local community is important to Tamara and she is also on the board of English Wine Producers. She is regularly asked to speak about her experience and the success of Ridgeview at business events. As a testament to Tamara’s experience, professionalism and reputation she was recently awarded ‘Sussex Business Woman of the Year 2016’.

Michael Saunders

Michael Saunders

CEO of Bibendum PLB

Michael joined Bibendum in 1982, the year the company was founded, following a brief stint working for Sherry Lehmann in New York.  Apart from six months working at Chateaux Leoville Barton and Langoa Barton in 1985, Michael has spent the last 35 years building Bibendum PLB into the UK's most successful independently-owned wine and spirits business.

Michael was responsible for founding Bibendum's On Trade department in 1986 and its Fine Wine broking desk two years later.  Having been made Sales Director in 1988, Michael became Joint Managing Director in 2001 and assumed sole responsibility four years later. Under his tenure, Bibendum's turnover increased to over £270m, supplying every channel of the UK trade from contract catering to multiple grocers, via Michelin-starred restaurants and travel retail.  Bibendum was chosen as the supplier of wines (Olympic venues) to the London 2012 Games. In May 2016, Bibendum PLB was sold to Conviviality plc where he is now Business Development Director.

Michael was named Drinks Business Man of the Year in 2009 and picked up the Special Achievement award at the 2012 Harpers Wine and Spirits Awards.

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