Trade Veteran and International Affairs Director at the WSTA - Louise Foxwell welcomes the UK Government’s International Food and Drink Action Plan
“The WSTA is a supporting partner of the UK Government’s Action Plan. We have always worked hard to identify target markets and help our members to succeed in selling their goods overseas.
“The UK has in the past been reluctant to shout about the excellent drink and food it has to offer. We are extremely proud of working with government to highlight the quality of our great English wine and British spirit products. There is a massive appetite for English wine and British spirits overseas and it is vital we look at ways of targeting new markets which will allow industry to fulfil its export ambitions.
“The UK Government has set itself the target of assisting up to 200 beer, wine, cider and spirit companies with export development. This is a great opportunity for the many producers spread across the whole of the UK to garner that extra support to help them grow abroad.
“To build on these developments, the Government has also stated its intention to set up a targeted programme of inward and outward business visits internationally, including the USA, China, Canada, Germany and Italy.
“Having worked closely with members of the WSTA Exports Committee I know how important it is for the wine and spirit companies to have access to new markets. Government can provide invaluable connections to smooth the routes into these markets. We have quality products, such as our English sparkling wine and British gin and Defra’s International Food and Drink Action Plan is a great tool to boost their export sales.
“Additionally, the Government has pledged to provide easily accessible guidance and information on market access and tariff issues. But of course it goes without saying that Brexit will bring about changes to the trading landscape. The WSTA is equipped with experts to advise members on conducting business both at home and abroad.”
The Government's full International Action Plan can be read here