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The Grapevine

The WSTA's views, distilled.

WSTA launches online guide to drinks’ calories

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The issue of calorie content is one that is on the news often in recent months and is one that is being considered and discussed both nationally and within the EU. The WSTA will be feeding into this debate and looking to ensure that, should EU- wide rules be proposed, an agreement is reached that is right for UK consumers. However, as with most EU negotiations, this may not materialise for some time.

 

While these discussions are on-going the industry itself has been looking at how it can support the efforts to promote greater consumer awareness, and this has included some producers and retailers taking action voluntarily with their own labelling. These are positive steps, but as an industry we also recognise that consumers consume their information in many different ways, just like their drinks.

 

The Wine and Spirit Trade Association has joined in too. While we don’t produce anything to label, we have published an online guide to average calorie content of drinks in order to help drinkers understand more about their calorie in-take. This is a quick reference guide that helps users to understand what they are likely to be consuming and the figures are averages values taken from generally accepted data and are given in standard measures as found in UK pubs.

 

It is not always possible to give precise values for individual products as there will be variation within a category (particularly wine) for example if lower in alcoholic strength or higher in sugar. But the page is aimed at giving a broad picture of the calories found in a range of standard products.

 

The figures are based on McCance and Widdowson’s “The Composition of Foods Integrated dataset”, data from responsible drinking.eu and The Brewers of Europe and builds on the work undertaken by others on this issue including Drinkaware ( see https://www.drinkaware.co.uk/check-the-facts/health-effects-of-alcohol/appearance/calories-in-alcohol ) as the industry looks to do what it can to provide more information to consumers in a variety of different ways.

 

 

The WSTA Calorie Guide is available on our website here: http://wsta.co.uk/resources/calorie-counter

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