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The Grapevine

The WSTA's views, distilled.

Guest Post: Behind the Scenes at The Benevolent Ball

The WSTA are supporters of the industry charity, the Benevolent, who support current and former members of the industry in times of need. The following post follows their gala event, The Benevolent Ball, earlier this month.

For one night only

After weeks of preparation, time and effort, it is back to reality for Team Benevolent. Following the execution of our charity’s biggest event of the year we are suffering the inevitable post ‘Benevolent Ball blues’ and slightly sad that it’s all over. The sumptuous surroundings of The Dorchester become Benevolent HQ for the day and we all arrive early in the morning to spend the day setting up and prepping for the evening ahead.  The Benevolent Ball is the largest and most profitable event in our calendar with 300 attendees each year and is a significant undertaking for our team of 5 from Head Office. There is a huge amount of preparation that needs to happen months in advance; from creating the invites, designing the brochures, sourcing helpers, booking suppliers, securing auction prizes, preparing table decorations, fundraising logistics, sourcing music and entertainment, the list goes on and on. 

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Setting the scene

Before David Cox, The Benevolent’ s Chief Executive, could take the stage on Thursday evening there were countless boxes to unpack, brochures to be laid, and dozens of other tasks to be crossed off the list.  The venue was a true work in progress early Thursday morning as the fun and chaos began, and people arrived on the scene. Helpers and staff could be seen outside the Ballroom assembling over 220 prizes for the Tombola, sorting through pallets of wines and merchandise and making up various luxury hampers. With more than 30 tables seated for 10 guests the team had their work cut out.  It took all day for us to dress tables, carry out the sound check and then lay out the 300 place cards. Even small details like placing party poppers and rocket balloons by each setting cannot be forgotten (we have mixed feelings about this task as we live in fear that an overly enthusiastic guest will set off a rocket balloon during David’s very well thought out and carefully written speech!).  

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Serving up style

The devil is in the detail when it comes to making a black tie event really stand out. The elegant surroundings, white crisp linens, sparkling silverware and the Salons des Champagnes help by creating a lovely ambiance. And with four Grande Marque Champagnes to choose from during the Reception we hope that all our guests feel just a little bit spoiled for choice! Another key element of ensuring the evening is a success is choosing the right four course meal to be prepared by amazing chefs at The Dorchester. This year 300 cheese soufflés were delivered all in one go, that is service at its best!  Nothing worse than a deflated soufflé, which at this point of the evening my heart can feel like!  After dinner we had the Live Auction, with the top prize of tickets to see U2 play at The O2 in a corporate hospitality box and arrival and collection in a chauffeur driven Bentley. The inimitable Andrew Cox, (David’s brother) worked really hard, holding the attention of 300 very noisy guests, and speedily got top bids like no other auctioneer.

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One of my favourite parts of the night, was the photo booth including a make up artist with the theme of ‘zombies and pirates’, this included several key industry figures having their face painted too!  All of a sudden The Ball had a slight Glasto feel to it, with many key figures turning a bit flower power hippy on me – and face paints galore!

The Benevolent Ball Cocktail Bar had some fantastic cocktails, whilst guests networked and played on the casino.  Ewan Murray’s band ‘Chapter Eight’ performed various hits, and well known characters started to cut some serious shapes on the dance floor! It was at this point during the evening that I could finally take a breath and enjoy our guests’ wonderful reactions to the various after dinner activities. I have to say that seeing so many of our wonderful trade having a great evening makes all the hard work worth it!

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Thank you

I want to send out a very big thank you to all those who supported the event.  With your help we raised over £40,000 for drinks industry colleagues facing serious medical or financial hardship. We really could not have done it without you. I also want to send out a special thanks to everyone involved behind the scenes, David and the helpers, not forgetting the Team at Benevolent HQ; you all do an absolutely superb job – go Team Benevolent, and roll on The Benevolent Ball 2016!  

 

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Comments 1

 
Guest - andrew cox on Wednesday, 25 March 2015 13:11

It was a blast and you all worked your socks off! Tip top Events team! Take a bow!

It was a blast and you all worked your socks off! Tip top Events team! Take a bow!