UK Voluntary Labelling Scheme 

In May 2007 the UK Department of Health (DOH) published a memorandum of understanding on the inclusion of sensible drinking messages on packaging.  This voluntary agreement sets out the DOH’s preferred format for information to be shown on labelling.

The following documents are provided to assist businesses wishing to implement the voluntary labelling scheme (sensible drinking guidelines, pregnancy warning, information on units,…). You will find below a design guide, as well as links to high resolution design elements.

• Click here to access the Labelling Design guide

Additional graphic elements (the following files are jpegs or gifs):

• Bottle – graphic
• Glass - wine
• Glass - spirits
• Pregnancy logo 1
• Pregnancy logo 2
• Pregnancy logo 3 (note that this is transparent gif file which will only appear against a darker background)
• Unit calculator spreadsheet (xls file)

Please note that you will need to contact Drinkaware directly regarding the use of their logo which requires a licence (free of charge). 

To apply for a licence please email:
More information is available at: http://www.drinkaware.co.uk/media/the-drinkaware-logo  

Contact David Tromans if you need further information – ( or 020 7089 3880)