This consumer awareness campaign has been developed by The Wine and Spirit Trade Association (WSTA) and The Drinkaware Trust (Drinkaware) and has been designed to complement the Government’s ongoing ‘Know Your Limits’ campaign on unit awareness.
These materials provide consumers with advice and guidance at the point of sale via stickers and posters that outline the alcohol content of individual drinks as well as providing tips and hints about how to enjoy alcohol in a non-harmful manner.
All of these messages are in line with Government advice to consumers that it is not recommended to regularly exceed daily unit guidelines which are: 2-3 units for women and 3-4 units for men.
This consumer awareness campaign has been developed by The Wine and Spirit Trade Association (WSTA) and The Drinkaware Trust (Drinkaware) and has been designed to complement the Government’s ongoing ‘Know Your Limits’ campaign on unit awareness. 
